innovate your business amidst the digital [r]evolution

SEEING 2020:

Innovate Your Business AmidstThe Digital (R)evolution

Hal JosephsonAug. 31, 2012

(a “blue” moon 5th Friday)

40 Years… in 90 Seconds(Fingers X’d)

70’s – videographer, television production, cable TV

80’s – serial entrepreneur, teleconferencing, satellites

90’s – technology licensing, intl. business development

00’s –thought leadership events, economic development

Good Ideas Change Synergy

A Brief History of Technology and Innovation:

Just over 100 Years Ago… “A Better Mousetrap!”

 • The Safety Pin

• The Paper Clip

• Toilet Paper

• The Elevator

• The Light Bulb (electricity)

The first half of the 20th Century…“The BEST thing since sliced bread”

• Mass Production

• Airplane (commercialization)

• Automobile (commercialization)

• Consumer Photography + Phonograph

• The Zipper, The Bra and The Bikini

The late 20th Century…“Shifting to an Information Society”

• Transistor

• Television and Videography

• The Personal Computer/Internet

• The Mobile phone

• Fiber optic Infrastructure

• Post-It Notes

The First Decade of the 21st Century…“Naughty” High-Tech Generation Living in

the New Digital Economy

• Google, MSN, Yahoo

• facebook, LinkedIn, Twitter

• iPhone/iPad,Smartphone

• Amazon, Ebay

• YouTube, Hulu

•  Pandora, Spotify

Reference: Then and Now

“Information Overload”

“Prosuming” our Future

Creating Regional Wealth

Silicon ValleyIrelandSwedenMunichCambridgeTaiwanIsraelBangaloreSophia Antipolis

MAJOR OBSERVATIONS:Reverence for knowledgeOpenness to new ideasFlexibility to adaptCapacity to collaborateInvestment in education Entrepreneur risk rewardedStake out competenciesWork up the value chain

Shifting Commerce Gateways: – EXPORT IP –

Ship stuff AND send bits/bytes“ It’s not this OR that, but this AND that.”

Create CONTEXT:

Establish/fund incubators

Cultivate angels/early risk capital

Increase global collaboration

Import thought leadership

Create beachheads/landing pads

Plan offshore in-market visits

Nurture your ecosystem

SF/Silicon Valley: My Take

• A Thousand + Bay Area Angels

• 1/3 of Global (Ad)venture Capital

• 50+ Incubators + Hundreds of Events

• Dotcom and Social Media “HUB”

• China/SF

• Early Adopter, Vanguard, “Bellweather” locale

New Zealand: My Take

• Go/Grow Global Mentality (NOT a market)

• Internet/Mobile Startup “BOOM”

• Gov. $upport -- NZVIF and NZSCIF

• MSI/TechNZ/ATI R&D Investment Funding

• Smart, Proud, Global KEA Network

• Offshore Co-Venture (Valor and VIF)

Effective Business Development

in a Global Economy

“Smart Ideas for Cultivating Business”

Canterbury Chamber of CommerceSponsored by Telecom

June 10, 2004

G’day from Hal Josephson

MediaSense™, San Francisco

What Are You Trying to Achieve?

What’s your current BizDev/marketing strategy?

What plan is in place? (Is it working?)

What’s the scope of your committed resources?

Who will be your tactical team? (You?)

How will your team be deployed?

What’s your timetable for results?

What can you do to increase your customer, client or partners’s ROI?

Highly differentiated value propositions

New BizDev/Marketing approaches or models

Redefine your traditional four “P”s…

“Guerrilla Marketing” techniques are essential

(unless you have huge brand building/marketing budgets)

Alliances/Partnerships:What’s the opportunity to jointly

and mutually leverage value?

Design win/win situations that can be clearly articulated --- “it’s a “no-brainer”!

Create the RIGHT deal, with the right partner

@ the right time

Be clear who’s managing the deal

Craft an effective scale and scope TEST

Pre-agree on reasonable exit options

BizDev --- Marketing--- Sales

BizDev Marketing SalesStrategy Positioning Pitches

Relationships Differentiation Numbers

Reciprocity Advertising Quotas

Networking Promotion Closes

What Matters to Me, from B to Z

[No A,E,I,O,U,…plus no Q, (‘causeno one likes or wants to wait in line)]

HAL JOSEPHSON

BEGINNINGS

BE BOLD

BRAINSTORM

COMMUNICATE

COLLABORATE

CONNECT

CATALYZE

DREAM & DO

GENERATE

Gratitude

KNOWLEDGE OUR 21ST CENTURY FRONTIER

PASSION

PERSPECTIVE

POINT OF VIEW

IF YOU CHANGE THE WAY YOU LOOK AT THINGS, THE THINGS YOU LOOK AT CHANGE

REPUTATION

RESPECT

SYNCHRONICITY

SPONTANIETY

SERENDIPITY

TRUST

TENACITY

SEEING 2020:Designing and Building Next

Opportunities

• The Future of Work – Entrepreneur-ing in the 21st Century

• Shifting Global Wealth – Tapping Into the Adage - “Follow the Money”

• An Asia Pacific Century – Prioritizing Biz/Dev in the A/P Time Zone

• IP is King – Packaging & Positioning Your “Proprietary Technology”

• Disruptive Technologies – Selling Anything from Anywhere to Anyone

• The ART of Digital Sales – Creating/Maintaining Customer Connection

SEEING 2020:Designing and Building Next

Opportunities

• Your Business Story – Putting Personality into Your Perspective

• New Brand Thinking – Re-inventing Your Value Proposition

• Dynamic Pricing – Profiting from “FREE”mium and Creative Margins

• Business Development – Quantizing Your Marketing and Sales

• Triple Bottom Line – Leveraging Your Difference That Makes A Difference

• Exit Strategies – Scaling More Quickly From Idea to M&A or What’s Next

Manifest GREAT Ideas Embrace/Create Change Generate Global Synergy

2012 (RE)reading List

Outliers: The Story of Success by Malcolm Gladwell

The Art of the Start by Guy Kawasaki

The Lean Startup by Eric Ries

Six Thinking Hats by Edward de Bono 

The World Is Flat, Thomas Friedman

The Long Tail by Chris Anderson

The New Normal by Roger McNamee

Grouped by Paul Adams

Jon Leland is a marketing communications veteran, the founding director of creative

services at USA Network, a keynote speaker, journalist, and an award-winning video

writer/producer/director whose clients include AT&T, Xerox, HBO, Pacific Bell and Oracle.

Currently he is president & creative director of the strategic online communications agency, ComBridges.com, and Dean of

NewMarU.com, New Marketing University.

Gary Bolles is a Silicon Valley entrepreneur, producer of events, journo and software company founder. Currently, Gary is the co-founder of eParachute, an online resource for job-hunters, career changers, and 21st Century entrepreneurs around the world. This latest venture is based on the best selling careers book “What Color Is Your Parachute?”

September 3-7 in NZ - Sept. 7 in Hawke's Bay

Dec. 1-7 in NZ– Dec. 5 in Hawke’s Bay

NZ premiere at Hawke’s Bay Opera House – November 9

NZ Tour to be announced in 3 weeks18 investors and entrepreneurs in NZ December 10 -14, AKL, WGN + HB

Reid HoffmanFounder, Linkedin

Angel Investor, Greylock PartnersAuthor, The Startup of You

“I invest in the same 3 themes that I’ve been doing for the last 9 years, - networks, platforms and marketplaces.”

“Every individual needs to think about themselves as the entrepreneur of their own life. How do you invest in yourself? How do you establish good plans and strategy?”

“How do you take intelligent risk? How do you adapt to the future? If you do not do this, you are at serious risk.”

SEEING 2020:

Innovate Your Business AmidstThe Digital (R)evolution

Hal JosephsonAug. 31, 2012

(a “blue” moon 5th Friday)