innovation cluster for industrial climate protection technologies

Dr. Ingo Gaida & Marco Casanova

Global Energy Basel, SwitzerlandFebruary 22nd, 2012

CleanTechNRW-

Innovation Cluster for

Industrial Climate Protection Technologies

Topics

Who is CleanTechNRW?

How have we become what we recently are?

Conclusion

Fußzeile | 31.07.12 | 2

Who is CleanTechNRW?

CleanTechNRW

Introduction CleanTechNRW | 31.07.12 | 4

Introduction CleanTechNRW | 31.07.12 | 5

Innovation at the Edge of Industries

CleanTech is a global growing Market

#6 Quelle: Umwelttechnologie-Atlas für Deutschland 2009

2020

3.136 Mrd. €

CleanTechNRW: Focus on Energy Storage, Efficiency & Competencies

#7

PROJECTS

MÄRKTE

STRATEGIE

ENERGY-STORAGE

COMPETENCES

EFFICIENCY

Enabling renewable Energy using industrial Energy Storages

#8

Enabling CO2-neutral Buildings by using innovative Materials & Technology

#9

Wheel of Competencies CleanTechNRW

#10

What are our objectives?

The predominant goals of the cluster are…

1.To ensure supply guarantees and improve resource- and energy efficiency

2.To ensure a high living standard

3.To benefit from fast growing global CleanTech markets in the short and long run

4.To create attractive jobs

5.To contribute to a sustainable development on a global basis

Introduction CleanTechNRW | 31.07.12 | 11

How have we become what we recently are?

A co-ordinated approach taking rational & emotional aspects into account!

•Stakeholder Perspective (what’s in for me?)

•Teambuilding

Fußzeile | 31.07.12 | 12

How have we become what we are today?

•A co-ordinated approach taking rational & emotional aspects into account!

•Stakeholder Perspective (what’s in for me?)

•Teambuilding

Fußzeile | 31.07.12 | 13

To become one of the World’s most respected

and successful CleanTech Cluster

CleanTechNRWAspirations

TOP

INNOVATOR

TRUSTED MEMBER & PARTNER

INTERNATIONALCLEANTECH

LEADER

BEST TALENT AND TEAMS

Fußzeile | 31.07.12 | 15

Key messages

Favorable comments

Know how through open innovation

Relevance & future potential

Purpose of participation

Targeted behavior

Perspectives are recognized

The industry shows its colors

Third-party funds & interesting task

The industry moves

We take it seriously

Target groups

Opinion leaders

Influencers of Opinion leaders

DAX companies

DAX project collaborators

SME

Academia

Regional politics NRW

Federal Government

CleanTech opinion leader

Unions and other clusters

Attitude leads to behavior

Active, but subtle influence

Motivation to give active input

Active support through personal commitment & participation

Sign LOI, mark presence

Sign LOI, active participation

They expose themselves & lobby

Commitment

They welcome the initiative

Positive ‘word-of-mouth’ & cooperation

Support and openness towards cooperation

Stakeholder management through addressing the various target groups

Will to cooperate is recognized

Fußzeile | 31.07.12 | 16

CleanTechNRWStrategy: Positioning & Communications

PRIMING

FRAMING

AGENDA SETTING

INDEXING

Fußzeile | 31.07.12 | 17

AGENDA SETTINGWho sets the issues?

AGENDA SETTING

Fußzeile | 31.07.12 | 18

Key messages

Industrial location Germany

Know how through open innovation

Relevance & future potential

Purpose of participation

Perspectives are recognized

The industry shows its colors

Third-party funds & interesting task

The industry moves

We take it seriously

Stakeholders

DAX companies

DAX project collaborators

SME

Academia

Regional politics NRW

Federal Government

CleanTech opinion leader

Unions and other clusters

Attitude leads to behavior

Motivation to give active input

Sign LOI, mark presence

Sign LOI, active participation

They expose themselves & lobby

Commitment

They welcome the initiative

Positive ‘word-of-mouth’ & cooperation

Support and openness towards cooperation

Agenda setting

Will to cooperate is recognized

Targeted behavior

Opinion leaders

Influencers of Opinion leaders

Active support through personal commitment & participation

Active, but subtle influence

Fußzeile | 31.07.12 | 19

INDEXINGWho gives weight to the issues?

AGENDA SETTING

INDEXING

Fußzeile | 31.07.12 | 20

Key messages

Industrial location Germany

Know how through open innovation

Relevance & future potential

Purpose of participation

Perspectives are recognized

The industry shows its colors

Third-party funds & interesting task

The industry moves

We take it seriously

Stakeholders

DAX companies

DAX project collaborators

SME

Academia

Regional politics NRW

Federal Government

CleanTech opinion leader

Unions and other clusters

Attitude leads to behavior

Motivation to give active input

Sign LOI, mark presence

Sign LOI, active participation

They expose themselves & lobby

Commitment

They welcome the initiative

Positive ‘word-of-mouth’ & cooperation

Support and openness towards cooperation

Indexing

Will to cooperate is recognized

Targeted behavior

Opinion leaders

Influencers of Opinion leaders

Active support through personal commitment & participation

Active, but subtle influence

Fußzeile | 31.07.12 | 21

FRAMING

AGENDA SETTING

INDEXING

FRAMING: Who influences the interpretation frame(s)

Fußzeile | 31.07.12 | 22

Key messages

Industrial location Germany

Know how through open innovation

Relevance & future potential

Purpose of participation

Perspectives are recognized

The industry shows its colors

Third-party funds & interesting task

The industry moves

We take it seriously

Stakeholders

DAX companies

DAX project collaborators

SME

Academia

Regional politics NRW

Federal Government

CleanTech opinion leader

Unions and other clusters

Attitude leads to behavior

Motivation to give active input

Sign LOI, mark presence

Sign LOI, active participation

They expose themselves & lobby

Commitment

They welcome the initiative

Positive ‘word-of-mouth’ & cooperation

Support and openness towards cooperation

Framing

Will to cooperate is recognized

Targeted behavior

Opinion leaders

Influencers of Opinion leaders

Active support through personal commitment & participation

Fußzeile | 31.07.12 | 23

PRIMING: Who activates the decisive interpretation patterns?

PRIMING

FRAMING

AGENDA SETTING

INDEXING

Fußzeile | 31.07.12 | 24

Key messages

Industrial location Germany

Know how through open innovation

Relevance & future potential

Purpose of participation

Perspectives are recognized

The industry shows its colors

Third-party funds & interesting task

The industry moves

We take it seriously

Stakeholders

DAX companies

DAX project collaborators

SME

Academia

Regional politics NRW

Federal Government

CleanTech opinion leader

Unions and other clusters

Attitude leads to behavior

Motivation to give active input

Sign LOI, mark presence

Sign LOI, active participation

They expose themselves & lobby

Commitment

They welcome the initiative

Positive ‘word-of-mouth’ & cooperation

Support and openness towards cooperation

Priming

Will to cooperate is recognized

Targeted behavior

Opinion leaders

Influencers of Opinion leaders

Active support through personal commitment & participation

Active, but subtle influence

How have we become what we are today?

•A co-ordinated approach taking rational & emotional aspects into account!

•Stakeholder Perspective (what’s in for me?)

•Teambuilding

Fußzeile | 31.07.12 | 25

26

Video-Einspielung

27

Innovation Cluster for

Industrial Climate Protection Technologies

CleanTechNRW

VISION

Silicon Valley for industrial Climate Protection TechnologiesSilicon Valley for industrial Climate Protection Technologies

CleanTech System Solutions for Economic Growth & Climate ProtectionSystem Solutions for Economic Growth & Climate Protection

HIGHTECH-STRATEGY 2020 GermanyHIGHTECH-STRATEGY 2020 Germany

MEGA-TRENDSClimate Change Growing Population Worldwide Ressource Scarcity

CleanTechNRWProjects ZinkStarSZinkStarS GILAGILA Farming 2050Farming 2050 CO2nvertCO2nvert

CleanTechNRW

Markets

Renewable Energies & Renewable Energies & Energy StorageEnergy Storage

Material- & Ressource Material- & Ressource EfficiencyEfficiency

Energy EfficiencyEnergy Efficiency

CleanTechNRW

INNOVATIONS

Energy and Heat Storage Energy and Heat Storage SystemsSystems

Production Network and InfrastructureProduction Network and Infrastructure with significant better CO2 Footprintwith significant better CO2 Footprint

Introduction CleanTechNRW | 31.07.12 | 28