innovation community management' by bluenove open days bell labs 2010
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contact@bluenove.com contact@bluenove.com13 avril 2023 2
contact@bluenove.com 13 avril 2023
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• An Employee : ‘My company organized a challenge for innovative ideas on a web2.0 platform, I dared to contribute, got in the Top 3 and now I am managing this new project as an Intra-preneur…’
• A Customer : ‘I got involved into an online co-creation process with this major brand and contributed to the launch of a new exiting service … and it was fun!’
• An Entrepreneur : ‘I proposed a partnership to this major Corporation who got back to us in less than 1 month … and 3 months after we are testing a new product with their Beta-Testers’
• A Developer : ‘This API made so much sense to integrate into my new App … and it was so easy to do!’
• A Corporation : ‘We saved 6 months in our Time To Market partnering with this start-up and integrating their technology ’
• A freelance Expert: ‘I have no idea how this company found me and got me involved to solve their R&D problem ’
… they would say…
We want to make a better world where …
contact@bluenove.com
• ‘The smartest people always work for someone else’
( Bill Joy, co-founder of Sun Microsystems,1990)
Open Innovation ?
contact@bluenove.com 13 avril 2023
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External
Internal
Startups
Competitors
Universities
Clients
Suppliers
Players from other industries
(blue ocean)
Inside-out(Spin-off)
Outside-in (Partnerships,
M&A, JVs)
Corporations
Innovation ecosystem
HR
Bus Dev
Legal
Procurement
Marketing
R&D
Open Innovation ? Collaborative Innovation ? Innovative Collaboration ?
contact@bluenove.com CONFIDENTIEL13/04/2023
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Twitter account
Latest questions
Answer from the community manager
Discussion
Ranking of topics
Contributions / Members
Edito
The 2.0 wave effect on the ecosystem
Search engine
Personalized profile
Versioning
Groups
Wikidocs, Notes, sharing files / ideas, polls…
All types of files
Reactions & Comments
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from'Know HoW'to'Know WhO knows how'
contact@bluenove.com
Employees
Innovation Community Management ?
13/04/2023
8CONFIDENTIEL
Partners• Start-ups• Developers• Experts• Universities & Labs
Prospectsand new markets
Project Innovative topic Core business
Level of dialogue internal / external
Internal & external
Internal
External managed by
internal
Branding & Societal
Collaborative tools
Light profiles / big number of participants
Rich profiles / Less participants
Beta-testers
External
scope
contact@bluenove.com
Some examples
13/04/2023
9CONFIDENTIEL
Level of dialogue internal / external
Internal & external
Internal
External managed by
internal
External
Project Innovative topic Core business Branding & Societalscope
contact@bluenove.com
It is about ‘community management’
It is about a new know-how to be developed…
CONFIDENTIEL13/04/2023
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CREATE
SHARE
VIEW1000
10
100
contact@bluenove.com 13/04/2023
11CONFIDENTIEL
It is about social network dynamicsand change management
Temps
Participants
1 month
Set-up Launch Management
3 month 3 month
100
20 to 50
X 000s
300 to 500
Resistance to change
Learning
Buy-in
Adoption
500 to 1000
contact@bluenove.com CONFIDENTIEL
13/04/2023
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It is about an innovation process
Project mode
Opportunity analysisValidationIdea Incubation Test Launch
contact@bluenove.com 05/2009
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CONFIDENTIEL
Open Innovation Idea management
Community managementSocial Media & crowdsourcing
Change managementPartnership managementIP managementPlatform and ecosystem management
Enterprise related communitiesSocial networks dynamics
Community management software
IdeationPipelinePortfolioSoftware
Social Networking toolsBlogging/Micro-bloggingOpen online challengesViral Marketing/Buzz
Innovation Community Management ?
contact@bluenove.com
Innovative ‘Innovation Community Management’ ? The ‘InnovNation’ Serious Game project
An R&D project by bluenove, ParaSchool and the Inria Lab
02/2010 15
CONFIDENTIEL
contact@bluenove.com
thank you
twitter : @bluenovecontact@bluenove.com
13 avril 2023 16
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