innovation-showcase-perfectprice · 2019-10-09 · 2018: 44% of travel is digital air hotel rail...

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ALEX SHARTSIS

2019INNOVATION SHOWCASE

Dynamic Pricing for Ancillaries

Alex Shartsis © Perfect Price, Inc. 2019alex@perfectprice.com

How pricing worked in 1995

1995: Alaska Airlines launches internet booking

2018: 44% of travel is digital

Air

Hotel

Rail

Other

Car Rental

$ 586 billion

$ 531 billion

$ 157 billion

$ 82 billion

$ 49 billionOnline Transactions,

Travel Industry

4x higher share of online transactions than any other industry

Sources: Phocuswright, Euromonitor

44%

How pricing works in 2018

New innovators embraced new technology

Perfect Price

● AI-powered microsegmentsSupervised machine learning incorporates 12 distinct models, from clustering to reinforcement learning

● Real time data for actionsDemand signals from events to changes in your own booking behaviors

● Intuitive SaaS interfaceEffortless visibility into projections and competitors, simplifying operational challenges

“Perfect Price is uniquely positioned with its approach and algorithms to help companies do better pricing and really take advantage of their data.”

– Robert PhillipsDirector of Pricing Research, AmazonFormer Head of Pricing, Uber

Growing Pricing Complexity

● Ancillary pricing will soon be complex● Dynamic Bundling increases that complexity exponentially

Perfect Price’s direct revenue impactMicrosegment adjusted prices led to 3.7x increase in revenue

July Aug Sep

$1025 $1162

$3891

$800R

even

ue

Creating a solution in partnership with ATPCO

Alex Shartsis © Perfect Price, Inc. 2019alex@perfectprice.com

perfectprice.com/airlines

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