innovative strategies for the business use of social media

Brian Loebig, MBALoebigInk.comTheInkBlog.net

Presented at the 31st Annual Virginia Forum for Excellence

To understand creative and strategic ways social media is being used by business

To inspire and challenge you to engage in social media in a new way to help increase brand awareness and revenue for your business

MEDIA PERSONAL BUSINESS

Linkedin

Facebook

YouTube

Twitter

Pinterest

Blog

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

Brainstorm Keywords◦ Think about what someone

might post on their page related to the services you offer. “Need help…” “Looking for…” “Does anyone know a…”

Use the search box at top of Twitter After the initial search select the

advanced search option Narrow your search using words,

people and places to refine results

Refine your search by editing the search text in the field◦ Change the “within: 15mi” radius to widen

or restrict local searches.

Post a friendly tweet to offer advice, assistance or recommendations

Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, "re-pin" images to their own pinboards, or "like" photos.

Create business account or convert your personal to a biz account◦ Allows use of business name◦ Analytics tools◦ Widgets

http://business.pinterest.com

Create Pinboards for key service/product lines

Add description, price and hashtags to pins

Pin from your website/bloginstead of uploading images.

Add a pin button to your emails, website and blog

Show off most popular pins on social & web

A blog (a contraction of the words web log)[1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order

Create topics and articles from common customer questions

www.saleslion.com

Promote, promote, promote◦ Website◦ Newsletter◦ Press Releases◦ Blog Syndication/Curation◦ RSS Feed - Subscriptions◦ Social bookmarking◦ Link to other blogs◦ Email Signatures◦ Social media

Create a customer, client or partner interview series

Replication is thegreatest form of praise.

Hootsuite TweetDeck Sprout Social Wildfire Apps Rignite

◦ Facebook◦ Twitter◦ Google Plus◦ Youtube

What did you hear that was new? What was affirmed? What can you do?

Commitment Card◦ Social Media:◦ Idea:◦ Commitment:

◦ Is it S.M.A.R.T.?

VA Forum for Excellence Workshop Pinboard

◦ http://pinterest.com/loebigink/virginia-forum-for-excellence/

◦ Or use the shortlink: http://bit.ly/vaforum

◦ Or scan it!