inside social innovation english 2014 long version
Post on 21-Oct-2014
95 Views
Preview:
DESCRIPTION
TRANSCRIPT
Inside Social InnovationWorkshop at IE
How might we…?
The Challenge!
User & Customer
Fact Gathering
Patterns Surprises Contradictions
Select one area to work on
Cluster 1 Cluster 2 Cluster 3
Creating a Persona
•Name•Age•Gender•Marital Status•Kids•Hobbies•Draw their face•Work/Study
•Likes/Dislikes•Service context•Quotes•Personality traits•Goals
Interviewing with Empathy!
Quotes & defining words Thoughts & Beliefs
Actions & Behaviors Feelings & Emotions
Take a stand!
Ideating!
Brainstorming Principles• Defer Judgement• Encourage Wild Ideas• Build on the ideas of others• Stay focused on topic• Be Visual• One conversation at a time• Go for quantity!
Prototyping!
• IE Business School• IDEO, Frog Design, Continuum• dschool.stanford.edu• rotmandesignworks.ca• Impact Hub• HCD Connect• The art of innovation, Tom Kelley• Change by design, Tim Brown
Where can you learn more?
Inside Social InnovationWorkshop at IE
max.oliva@impacthub.net@maxoliva36
top related