Inside Social InnovationWorkshop at IE

How might we…?

The Challenge!

User & Customer

Fact Gathering

Patterns Surprises Contradictions

Select one area to work on

Cluster 1 Cluster 2 Cluster 3

Creating a Persona

•Name•Age•Gender•Marital Status•Kids•Hobbies•Draw their face•Work/Study

•Likes/Dislikes•Service context•Quotes•Personality traits•Goals

Interviewing with Empathy!

Quotes & defining words Thoughts & Beliefs

Actions & Behaviors Feelings & Emotions

Take a stand!

Ideating!

Brainstorming Principles• Defer Judgement• Encourage Wild Ideas• Build on the ideas of others• Stay focused on topic• Be Visual• One conversation at a time• Go for quantity!

Prototyping!

• IE Business School• IDEO, Frog Design, Continuum• dschool.stanford.edu• rotmandesignworks.ca• Impact Hub• HCD Connect• The art of innovation, Tom Kelley• Change by design, Tim Brown

Where can you learn more?

Inside Social InnovationWorkshop at IE

max.oliva@impacthub.net@maxoliva36