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Inside Social InnovationWorkshop at IE
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How might we…?
The Challenge!
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User & Customer
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Fact Gathering
Patterns Surprises Contradictions
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Select one area to work on
Cluster 1 Cluster 2 Cluster 3
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Creating a Persona
•Name•Age•Gender•Marital Status•Kids•Hobbies•Draw their face•Work/Study
•Likes/Dislikes•Service context•Quotes•Personality traits•Goals
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Interviewing with Empathy!
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Quotes & defining words Thoughts & Beliefs
Actions & Behaviors Feelings & Emotions
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Take a stand!
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Ideating!
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Brainstorming Principles• Defer Judgement• Encourage Wild Ideas• Build on the ideas of others• Stay focused on topic• Be Visual• One conversation at a time• Go for quantity!
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Prototyping!
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• IE Business School• IDEO, Frog Design, Continuum• dschool.stanford.edu• rotmandesignworks.ca• Impact Hub• HCD Connect• The art of innovation, Tom Kelley• Change by design, Tim Brown
Where can you learn more?