instagram decoded, digiday retail summit, june 29th, 2016
Post on 19-Feb-2017
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INSTAGRAMENGAGEMENT
#DRSInstaChallenge
The Five Principles of Instagram Engagement
1. Brand Identity
2. Post Authenticity and Relatability
3. Feed Aesthetic and Messaging
4. Consistent, Optimized Timing
5. Community Interaction
@maryorton www.memorandum.com www.thetroveapp.com
1. Brand Identity
@maryorton www.memorandum.com www.thetroveapp.com
@mooshwalks
2. Post Authenticity and Relatability
@maryorton www.memorandum.com www.thetroveapp.com
@nicho
app
@m_sing
raber
3. Feed Aesthetic and Messaging
@maryorton www.memorandum.com www.thetroveapp.com
@tarabrostillo
4. Consistent, Optimized Timing
@maryorton www.memorandum.com www.thetroveapp.com
@jordan.a.k
5. Community Interaction
@maryorton www.memorandum.com www.thetroveapp.com
@natashashumny
Special Commendation
@maryorton www.memorandum.com www.thetroveapp.com
@kellygoldston
@ucdan
OVERALL #DRSInstaChallenge WINNER
@maryorton www.memorandum.com www.thetroveapp.com
@mooshwalks !
Q & A
instagram: @maryortonemail: mary@memorandum.comMEMORANDUM: www.memorandum.comTROVE: www.thetroveapp.com
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