integrating portal technologies to build a customer-centric experience

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Explore the unique digital transformation challenges with real world examples of how to understand your customer and their journey

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Integrating Portal Technologies to Build a Customer-Centric Experience

Brian CaauweIT Pro Manager

Topics of Discussion

• Portal Technologies• Personas• Show & Tell

Quick Poll

Work RolesIT DirectorAnalystAdministratorDeveloperUserOther

What does “Portal” mean to you?

“Portal”

• Slightly Ambiguous

Portal Definition (\ˈpor-təl\)

1: door, entrance; especially : a grand or imposing one 2: the whole architectural composition surrounding and including the doorways and porches of a church 3: the approach or entrance to a bridge or tunnel 4: a communicating part or area of an organism; specifically : the point at which something (as a pathogen) enters the body 5: a site serving as a guide or point of entry to the World Wide Web and usually including a search engine or a collection of links to other sites arranged especially by topic

Portal Technologies

Who is YOUR customer?

Not a single or easy answer

Purchases your product / service

Signs your paycheck

Distributes your product / service

Uses your product / serviceWorks for you You work forWorks for you You work for

Signs your paycheck

Fred – The Factory WorkerTasks

News Links PeopleSearch Documents

ModelPC Mobile

MediumEmail PhoneSocial

101

101

101

SOCIAL SAVVY

TECH SAVVY

OPTIMISM

Factory Worker Portal

Steve – The SupervisorTasks

Tasks Links FormsSearch Reports

ModelLaptop Mobile

MediumEmail PhoneMeetings

101

101

101

SOCIAL SAVVY

TECH SAVVY

OPTIMISM

Supervisor Portal

Elizabeth – The ExecutiveTasks

Reports Spreadsheets LinksPresentations

ModelMobile Tablet Laptop

MediumEmail PhoneMeetings Social

101

101

101

SOCIAL SAVVY

TECH SAVVY

OPTIMISM

Executive Portal

Q & AYou’ve got questions, we’ve got answers

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