intellectual assets

Intellectual Assets Utility Needs Target group(s)

Packaging

Partners Intermediaries

Funding Key ResourcesUtil

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Project Name• Researchers: • Innovation Advisor: • Date:

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Intellectual Assets

Questions:• What assets are included?• Who owns them?• Do others have claims on them?• How unique are these assets?

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Target Group(s)

Questions:• Who has a need?• Whom will it benefit?

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Needs

Questions:• What problem for the target group can we

solve?• What need is there for this solution?• Do other solutions exist that are simpler?

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Utility

Questions:• What utility can be created?• What opportunities can be offered?• In what ways are these better than existing

ones?• What becomes better and how?

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sPackaging (Text and Drawing)

Questions:• How do we package our assets in order to

deliver/transfer utility?• Service? Goods? • How is it distributed?

Questions:• Who can help deliver/transfer

utility?• Suppliers? Retailers?

Consultants?

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Partners

Questions:• Who can help deliver/transfer utility?• Suppliers? Retailers? Consultants?

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Intermediaries

Questions:• Who do we need to go through in order to reach

our target groups?• User associations? Procurement companies?

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Funding

Questions:• How can the innovation process be funded?

Step by step?

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Key Resources

Questions:• Who are vital in order to accomplish the

project?• Is all the equipment necessary available?

Intellectual Assets Utility Needs Target group(s)

Packaging

Partners Intermediaries

Funding Key ResourcesUtil

isati

on H

ypot

hesi

s