interact: use social media to organically grow your web presence

INTERACT Use Social Media to

Organically Grow Your Web Presence

INTERACT TODAY!• Check in at RAC• #INTERACTsocialmedia• @sprydigital and

@saburkett• Real-time Sharing

INTERACT to increase visibility• Brand and Plan• Build an Audience• Engage your Audience• Stay Relevant to Retain

Audience

BRAND and PLAN• Extend your Brand• Subset of

Marketing/Communication Plan

• Ties to PR Plan• Who – What – When –

Where - How

BRAND and PLAN• Logo/Image on SM Site• Updated/relevant profile• Good Name; easy to

remember!• Make it easy for people

to connect with you!

WHO are you trying to reach?

• Understanding Your Customer• Demographics• Who are you trying to

attract?• What is their interaction

with Social Media?

What you want to communicate

• Educating community on local artist

• Discussions on the theater process

• Sharing interesting work going on throughout the country

• Selling should not be primary purpose

WHEN you will engage• Frequently is best• Once or twice a day• Not just M-F; Saturday

and Sunday very popular!• ReTweet or Share as long

as relevant• Don’t do all at once

WHERE to engage• Twitter and Facebook is

our focus today!• Destinations –

Foursquare, Yelp• LinkedIn for Donors and

Board Members!

HOW to Engage• Use the right tools!• Smart Phones make it

easier to stay engaged• Link Twitter and

Facebook so that one updates the other

• HootSuite allows scheduled updates

Build an Audience• Call to Action on Website• Signatures and Newsletters• Business Cards• Give them reasons to

follow• Offer Incentives• Get Board and Staff

involved

Engage you Audience• Interacting is Key• Twitter Community is

Different than Facebook• Listen to Conversations• Respond to people• Welcome Newcomers

ENGAGE in Twitter• Mention people @• Research or create relevant

searches• Use # for key aspects such

as #stl• Follow interesting

groups/people• #FF – Follow Fridays

St. Louis Twitter Community• @stldaily• @GoSTL• @SceneSTL• @stlCamps• @501Connect• Your Artists,

Vendors, Others of interest

• @stlpublicradio• @InsideSTL• @AliveMagSTL• @explorestlouis• @kevincjohnson• @stlmag_arts• Each other!

FACEBOOK Engagement• Pictures are worth a 1,000 words!• Highlight people who attend your

events and tag them.• Use WHY, MOST, WORLD and

HOW in titles of posts. – People share these

• Don’t PROMOTE but ENTICE • Post topics people want to talk

about

Stay RELEVANT and RETAIN • Don’t abuse or overuse• Encourage FANS and

Followers to Share, Talk and Provide Topics

• Inquire or Ask Questions• Be a real person!• Continue to respond

Questions?

Spry Digital, LLCPO Box 191375SpryDigital.com

@sprydigitalholler@sprydigital.com

314-514-5577