international strategy lvmh

GROUP 2SALAZAR BENITEZ Sofia

MAO YiyunLIU Mengyan

SONG TiantianRAMACHANDRAN Prashanth

LVMH Strategy & Five Forces Analysis

• Emerging market

• Watches sectors and Cheval Blanc hotel

• Product diversification / Differentiation/ Innovation /Quality and design

• High-speed acquisition and Integration strategy

• Brand Image and loyalty

• Customer Shopping experience

• Quality of products

• Range of Products

• Distribution network and Channel

• Fast Industry growth rate

• Marketing and Branding

• Innovation for survival

Value Chain, Resources and Capabilities

Strong brands Top talented

employees Marketing

Few companies drive the performance

Imitators in Asia Heavy cost structure

Inbound Logistics

Marketing Service

Scenarios & Key Success Factors

•Use of nano-tech fabrics, virtual mirrors and interactive screens•E-commerce and Style Calendars

• Direct Operation• Mergers and Acquisitions• Decentralization and Multi Brand Strategy• International Marketing Mix

Recommendations

• Consolidate Emerging market

•Keep Acquisitions

• Brand Gathering Boutique