internet & importance social media china q3 2011

INTERNET & IMPORTANCE SOCIAL MEDIA

CHINA Latest update July 20 – 2011

Internet

Internet use

Importance sources

Importance as trustful source

Internet sources Important for DM

Sources for trustful preparations

Importance communication with blogs

Chinese social media Aug 2011

User base and profits of China’s top social

media networks

Major vs Minor China Social Media Networks.

. Youku dominates China’s top 10 online

video sites.

2011, august

Most important Activities in China Social Media.

35.7% Chinese netizens visit China social media networks daily

The 7 types of Chinese Netizens.

China Digital Behavior:

Microblogs vs. Social Networks

Share online shopping sites

China onlineshopping penetration rate

Ranking China’s Social Networks:

Tencent Qzone Tops the List.

Blog power • How does blogger information spread across

the web? 47.1% of respondents visit other blogs through blogroll links; 43% blog find others through search.

• Web peer recommendations accounted for 40.4%. This is important; as we see networked blogs increase in popularity quickly vs. their non-networked brethren.

• 37.2% of respondents browse blogs by friends’ recommendation.

• 28.8% traffic to blogs comes through friend recommendation via QQ or MSN.

• Traffic from recommendations from forums tends to be low; a well as traffic from traditional media. This is likely due to the unique nature of blogs as a sharing platform rather than a one-way communication platform.

• The key takeaway? As in the West, greater networking of blogs within China’s internet space leads to exponential speed and efficiency in growing blog platforms.

Mail=red

Grew of blog

Online shopping

Frequency Online shopping

Reasons Online Shopping

Contacts

• Henk Terol, Mobile +31 (0) 654977703

• Post adress: Hoogaarslaan 22, 1503 WE Zaandam, The Netherlands

• WeB: www.admarcom.com

• Phone: +31 (0)654977703

• http://www.slideshare.net/quita1954

• Skype: henkterol21

• Twitter: seanhenk