intranet 2 0 tools
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Carmine Porco, Prescient Digital Media
Intranet 2.0 tools
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Who is this guy? Work with clients to plan, deliver & measure
successful intranet and Internet sites Experience with a number of organizations
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Agenda Intranet 2.0 Promise Who is using this stuff A bunch of Tools Some Examples (including SharePoint) 9 Recommendations
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MyWorkspace
4© 2009 Prescient Digital Media© 2009 Prescient Digital Media
Intranet 2.0 Promise Potential to deliver tremendous value
Improve knowledge worker productivity Decrease redundant effort Disseminate best practices Accelerate time to productivity
Frequently low investment/high return
Finding information 30% of information workers’ time is spent finding
information At a cost of $18K each year per employee in lost
productivity Collectively, the time spent looking for info translates to
an estimated 5.4 billion lost hours per year (US corporations)
Source: Center for Media Research
© 2009 Prescient Digital Media
Untapped Expertise 67% believe there are colleagues who can help them do
their job better 39% say they have difficulty locating the right people Only 25% frequently go outside their department to seek
or share knowledge 38% don’t get asked for their help & information
Source: Harris Interactive and Tact Knowledge Systems
© 2009 Prescient Digital Media
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Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-
in-Class performance (5% didn’t) (Aberdeen Group)
Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)
Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)
Cisco attributes $millions in savings to their wikis (Cisco)
Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT)
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Employee Recruitment/Retention 39 per cent of 18 to 24 year-olds would consider
leaving if they were not allowed to access applications like Facebook and YouTube.
A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban.
The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed
Source: Telindus
© 2009 Prescient Digital Media© 2009 Prescient Digital Media
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
The (sometimes) unspoken hope…
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Can we leave our hopelessly broken intranet to die and just use cool new tools?
Can we leave our hopelessly broken intranet to die and just use cool new tools?
Intranet or Frankenstein’s Monster? Its parts are bolted together
from various sources, some of which aren’t quite official
Some of its parts are missing and some expired a long time ago
It lacks a brain and has taken on a life of its own
Your audience runs screaming when told to interact with it
It frightens its creator
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 11
Intranet 2.0 Risk Employees move without you
A Gartner survey, reported in CIO, found that half of the respondents reported that more than 60% of their IT users were employing consumer-grade software, whether approved or not
© 2009 Prescient Digital Media
The definition of insanity Why do many intranets fail? The same technology that made the Internet
revolutionary would save internal communications Too easy: rapid proliferation of content with no consistent
guidelines, design templates, structured database Took back seat to web site: cost centre, weak executive
sponsorship Extremely political: stake out space in cyber space and
defend to the death
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Web 2.0 (thanks to Shel Holtz)
Conversation-enabled publishing platforms Blogs, podcasts, Technorati
Social networks Facebook, LinkedIn, MySpace
Social bookmarking Delic.io.us, Digg, StumbleUpon
Democratized content networks Wikipedia, Yahoo! Groups, MyStarbucksIdea
Presence networks (micro-blogging) Twitter, YouAre
Content sharing sites YouTube, Flickr, ePinions.com
Virtual networking platforms Second Life, There.com
© 2009 Prescient Digital Media
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Intranet 1.0 → Intranet 2.0
Corporate news → Submit newsExecutives speech → Executive blogTaxonomy → FolksonomyQuick poll → Discussion forumsAnnual broadcast → Regular podcastCMS → WikisDirectories (A-Z) → TaggingSticky content → RSSOnline Directory → Social Networks
© 2009 Prescient Digital Media
Start Paddling!
© 2009 Prescient Digital Media
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Prescient Intranet 2.0 Global Study
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Low satisfaction
PoorPoor
Source: Prescient Intranet 2.0 - Global Study
© 2009 Prescient Digital Media
Why?
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Measurable Benefits?
McKinsey Global Web 2.0 Survey
© 2009 Prescient Digital Media
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Why not?
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Forrester Enterprise 2.0 TechRadar
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Intranet 2.0 Maturity Model
Present Use
Market Maturity/Success
Blogs
Present Use as determined by Prescien’t Web 2.0 Survey
Market Maturity as determined by Forresters chart
Wikis
Discussion Forums
Instant
Messaging
RSS
Tagging
Podcasts
Social
Networking
Video
Sharing
Mashups
Intranet 2.0 Tools
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 24
Some Examples
Social Networking : P & G P&G PeopleConnect Knowledge worker
productivity Users were already
networking Professional Profiles Social graphs Activity streams
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SabreTown: Designed for Adoption Landing page includes:
Network activity stream (right side)• Shows who’s doing what
A personalized widget (middle left)• Each member can import whatever
content they want Questions relevant to each user
(center) Tag clouds showing “most
discussed” subjects (bottom left)
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 27
SabreTown: Designed for Adoption Profile includes:
Personal photos Contact Information Karma stats
• Earn karma by doing good in the community
• Karma gives you extra privileges, like extra spots for photos
Sticky notes• Give a colleague a shout-
out
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Killer App: Q&A
© 2009 Prescient Digital Media
Rapid adoption65% of employees join in first three monthsMore than 90% participation rate after 1 yr
Frequent use60% of questions answered within 1 hr of postingEach question posted receives an avg of 9 answers
Faster speed-to-marketPeople find information fasterNew-hires ramp up faster
Growing cost savingsUS$500,000 hard cost savings in yr 1
Social Networking Results
© 2009 Prescient Digital Media
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Do thought farmer 30 sec demo
© 2009 Prescient Digital Media
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
QuickTime™ and a decompressor
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"SharePoint 2010's biggest strength, its breadth of capabilities, is also its greatest weakness," says Rob Koplowitz, principal analyst at research firm Forrester. "For companies not currently invested in SharePoint that are looking to only fulfill a basic need, like deploying a set of publicly facing blogs, the full SharePoint platform will look like a sledgehammer compared to products from companies like Socialtext, Jive, and others."
Such SaaS startups have the advantage of developing new features quicker than big companies like Microsoft and IBM can. But SaaS companies have much to fear now that Microsoft has made social tools a priority in SharePoint 2010, says Koplowitz. SaaS upstarts also have to walk the thin line of both competing with SharePoint and making their software compatible with it.
Yet the fact remains: social tools are just a portion of the SharePoint platform and procuring and managing the entire SharePoint suite is a huge task. It entails license and server costs, the training of staff, providing virus protection and backup, and possibly paying for consultant help. It's worth noting that a stripped down, online version of SharePoint has been available since November 2008 and Microsoft cut prices for it in November 2009. SharePoint 2010 will come as both as an on-premises and hosted online offering.
Nevertheless, if you're a company that just wants a powerful set of social networking tools, implementing the whole SharePoint suite is not a wise choice, says Koplowitz.
"That's like killing a whole buffalo when all you want is a sandwich," he adds.
Shane O'Neill, CIO.com
SharePoint
© 2009 Prescient Digital Media
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
QuickTime™ and a decompressor
are needed to see this picture.
© 2009 Prescient Digital Media
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
QuickTime™ and a decompressor
are needed to see this picture.
© 2009 Prescient Digital Media
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
QuickTime™ and a decompressor
are needed to see this picture.
© 2009 Prescient Digital Media
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
QuickTime™ and a decompressor
are needed to see this picture.
SharePoint Apps: Confer
© 2009 Prescient Digital Media
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
SharePoint Apps: Cortex
© 2009 Prescient Digital Media
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
SharePoint Apps: Huddle
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
© 2009 Prescient Digital Media
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Leaders set the tone
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© 2009 Prescient Digital Media
Best Buy: BlueShirtNation (BSN) Encouraged employees to participate in a video
contest that promoted their 401k plans BSN helped increase the number of employees
signing up for 401(k) accounts by 30% Also increased employee retention Reports 1/10th increase in employee engagement
will increase single store sales $100k
© 2009 Prescient Digital Media
Planning for intranet 2.0 success An intranet is a process, not an event
Confirm the need and value• Know how to measure within your business
It’s NOT “Shoot, ready, aim”• Start with a metrics-driven plan• Support with strategy and governance
Ongoing maintenance• You can’t miss what you can’t measure
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It’s About People Find the right person to get
the information you need Do all the people need the
same knowledge? Who’s leading the people? What does the company want
their people to know? What technology will your
people use? Technology doesn’t make the
crowd wise Who’s responsible?
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 47
9 Recommendations
Leadership – Senior management must set the tone Plan - Planning is an essential requisite for success Benchmark - Understand the ingredients of a good
blog, wiki Engage – gather input and feedback from employees
early in the planning process; act quickly on necessary changes
Governance – every tool needs an owner and a policy
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 48
9 Recommendations
Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs
Refresh – keep your content and tools relevant and fresh
Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike
Measure - Document the link between social media & the business & develop & track KPIs
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 49
Your homework
Are you an employer of choice? Many organizations have or are planning to adopt
2.0 tools – are you behind the competition?
www.PrescientDigital.com
www.PrescientDigital.com
© 2009 Prescient Digital Media 51
Carmine PorcoG.M. & V.P. Client Delivery
Prescient Digital Media
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cporco@prescientdigital.com www.PrescientDigital.com
www.Twitter.com/carmineporco
www.Twitter.com/intranet2
www.Facebook.com
Search & join: Intranet Global Forum
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Intranet Methodology
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