introduction to engagment factors and meta game patterns

Introduction: Engagement Factors& Meta-Game Patterns

Agenda01 > Engagement Factors02 > Meta-Game Patterns

01 > Engagement Factors

EightEngagement

Factors

03 Narrative

04 Discovery

05 Community

06 Responsibility

07 Sensory Experience

08 Self Expression

01 Gain(collectables)

02 Challenge

01 Gain & Collectables

02 Challenge

03 Narrative

04 Discovery

05 Community*

06 Responsibility

07 Sensory Experience

08 Self Expression*

Why not employ all factors?

Expensive

Loss of focusMore room to make errorsCumbersome to measure and evaluate

?

Narrative

Discovery

Community

Responsibility

Sensory Experience

Self Expression

Gain(collectables)

Challenge

facebook

Engagement Factors

Narrative

Discovery

Community*

Responsibility

Sensory Experience

Self Expression*

Gain

Challenge

facebook

Primary Factor

* Self Expression & Community are relatively low cost engagement factor

Engagement Factors

Narrative

Discovery

Community

Responsibility

Sensory Experience

Self Expression

Gain

Challenge

facebook

Profile Page

Friend List

Status Line,Video, Image, Apps share

Status Line,Video, Image, Apps share

Primary Factor

Engagement Factors

Narrative

Discovery

Community

Responsibility

Sensory Experience

Self Expression

Gain

Challenge

facebook

Profile Page

Friend List

Status Line,Video, Image, Apps share

Status Line,Video, Image, Apps share

Primary Factor

Secondary/Consequential Factor

?

Narrative

Discovery

Community

Responsibility

Sensory Experience

Self Expression

Gain(collectables)

Challenge

Simcity

Link to video>>

Engagement Factors

Narrative

Discovery

Community

Responsibility

Sensual Experience

Self Expression

Gain

Challenge

Simcity

Primary Factor

?

Narrative

Discovery

Community

Responsibility

Sensory Experience

Self Expression

Gain(collectables)

Challenge

Draw something

Link to video>>

Engagement Factors

Narrative

Discovery

Community

Responsibility

Sensual Experience

Self Expression

Gain

Challenge

Draw something

Coins, Levels

GamesNew words,New drawings

Primary Factor

Secondary/Consequential Factor

?

Narrative

Discovery

Community

Responsibility

Sensory Experience

Self Expression

Gain(collectables)

Challenge

World of Warcraft

Link to video>>

Meta-Game PatternsPoint System

Badges

Levels

Virtual Goods, Avatar & Spaces

Leaderboards

Badges

29

Levels

30

Levels

Leaderboards

32

Social Leaderboards

33

Virtual Goods