introduction to marketing communications tutorial 1

marketing Communications

…everything!

1

…introduction to…

…introduction to

module handbook...

What is the module about?

Learning outcomes

Teaching and learning Assessment

Timetable

Resources

text books…

MyBeckett…

DRIP…

…to differentiate

…to remind (or reassure)

…to inform

…to persuade

Chris Fill, 2011

D

R

I

P

DRIP…

Sales Promotion…value adding

DRIP…Direct Marketing

…email

DRIP…

guerilla / ambient…

DRIP…

Public Relations…

DRIP…

digital viral…

Advertising

TV

…a quick quiz

split into groups of no more than five

Question 1…

How much would you have to pay for a

30second advert during Coronation Street

that covered the nation?

a. about £25,000

b. about £50,000

c. about £100,000

Question 2…

According to 2007 American research, how

many marketing messages is the average

person exposed to on a daily basis?

a. about 250

b. about 1,000

c. about 5,000

Question 3…

Which of the following age demographic

groupings represents the largest percentage

of facebook users in the UK today?

a. 18-24

b. 25 – 34

c. 35 - 44

Question 4…

What are the five tools of the marketing

communications mix?

a. advertising, public relations, sales promotion,

direct marketing and personal selling

b. advertising, sponsorship, internet marketing,

promotion and personal selling

c. public relations, digital marketing, direct

marketing, sales promotion and personal selling

Question 5…

Clubcard and Nectar are examples of what?

a. advertising

b. public relations

c. sales promotion

Question 6…

What communications method was used by

Tesco the day after horse meat was found in

their burgers?

a. personal selling

b. direct marketing

c. public relations

Question 7…

The ultimate goal of marketing

communications is to increase sales

a. true

b. false

Question 8…

How much was spent on advertising in the UK

in 2015?

a. £5.2billion

b. £9.4billion

c. £18.8billion

Question 9…

Markets are often broken down into…

a. sections

b. segments

c. silos

Question 10…

How many ACTIVE facebook users were there

in 2014?

a. 750 million

b. 1.5 billion

c. 2 billlion

finished?

OK, swap your answer sheet with another group…