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...supporting sales promotion...

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Page 1: Introduction to Marketing Communications Tutorial 5

5 …introduction to

Page 2: Introduction to Marketing Communications Tutorial 5

sales promotion…

Page 3: Introduction to Marketing Communications Tutorial 5

High

Low

New Product or Market Withhold Sales

Promotion Use Sales Promotion to

Stimulate Full Trial

Established Product or Market

Non-Loyals – Use for Switching Loyals – Use Carefully

Non-Loyals – Attract for Trial

Loyals – Reward for Increased Usage

Involvement

Page 4: Introduction to Marketing Communications Tutorial 5
Page 5: Introduction to Marketing Communications Tutorial 5
Page 6: Introduction to Marketing Communications Tutorial 5
Page 7: Introduction to Marketing Communications Tutorial 5
Page 8: Introduction to Marketing Communications Tutorial 5
Page 9: Introduction to Marketing Communications Tutorial 5
Page 10: Introduction to Marketing Communications Tutorial 5
Page 11: Introduction to Marketing Communications Tutorial 5

short talk...


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