introduction to marketing communications tutorial 9
TRANSCRIPT
Introduction to
Marketing Communications
Marketing Communications …tutorial
9
Introduction to
the short-talks will look at some of the key concepts, strengths
and weaknesses…
…as well as identifying their main characteristics, reasons
for use and audiences
public relations was covered in last weeks lecture…
public relations…
public relations
describe the role of public relations…
what are the main strengths and weaknesses of this
communications tool?
what tasks can public relations achieve… and how does it achieve
them?
public relations
public relations
there’s no such thing as bad press
"what part of no refund do you not understand? you are not getting a
refund so fuck off."
He described travel agents as "fuckers" who should be
taken out and shot. His rivals British Airways are
"bastards"; the people at airport operator BAA are
"overcharging rapists"; the European Commission is
"an evil empire" whose commissioners are "morons".
Michael O’Leary, CEO Ryanair
public relations
public relations
public relations
public relations
banned advertising
cleared… banned…
Twitter fail…
public response…
social media…
Why change their approach?