iot and big data

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Big Data x IOT Jesper Rhode Marketing LATAM

Ericsson Internal | 2015-06-16 | Page 2

context

Ericsson Internal | 2015-06-16 | Page 3

Context

Presenter
Presentation Notes
The Future of Media is not Technology but Humanity meaning The change from creating noise to creating meaning

Ericsson Internal | 2015-06-16 | Page 4

Connected car

Ericsson Internal | 2015-06-16 | Page 5

Servicification

Ericsson Internal | 2015-06-16 | Page 6

Turning things into services

Presenter
Presentation Notes
Many of the businesses arising from the Internet of Things are not necessarily fully transparent to the customer. Let's look at the washing machine . Washing machines vender today has a problem when the machines break down. Normally after the guarantee expires, and customer get irritated and buy the competitor's product . Here is a great opportunity to adapt a tendency of providing anything as a service, which is so popular in the networked society. By connecting all the sensors in the washing machine to the management system of the manufacturer of the washing machine, it is now possible to sell washing machine as a service. This is a great advantage to the producers of the washing machine, because ideally customers will never get to the point when the machine breaks down because maintenance will always be preventive and predictive, and ideally the customer would never churn to another producer.

Ericsson Internal | 2015-06-16 | Page 7

OrchEstration

Ericsson Internal | 2015-06-16 | Page 8

Moovit

Ericsson Internal | 2015-06-16 | Page 9

Evolution

Ericsson Internal | 2015-06-16 | Page 10

New Data MAshups

Ericsson Internal | 2015-06-16 | Page 11

Efficiency

Ericsson Internal | 2015-06-16 | Page 12

Ubiquitous sensorhsip

› The watch as a sensor hub › Once again on Kickstarter › Possibility for GPS

Ericsson Internal | 2015-06-16 | Page 13

Ubiquitous sensorhsip

› The watch as a sensor hub › Once again on Kickstarter › Possibility for GPS

Ericsson Internal | 2015-06-16 | Page 14

Autonomous CArs

The IOT Eco-system

Ericsson Internal | 2015-06-16 | Page 16

An Operator strategy

Applications & Intelligence

Network & Connection

Devices

Ericsson Internal | 2015-06-16 | Page 17

An Operator strategy

P2P devices

B2B devices

Legacy Devices

IoT Device

Management

Mash-up

Management

IoT APP

Management

Open IoT platform (all standart APIs)

Wire

less

and

Fix

ed a

cces

s Applications

Vertical Players

3rd parties

Devices APPs Google Play App store

External Service Provider External Store

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