ipb.ac.id bogor agricultural university

http://ipb.ac.idBogor Agricultural

UniversityWebometrics Rangking Evaluation

Motivation

If the web performance of an institution is below the expected position according to their academic excellence, university authorities should reconsider their web policy, promoting substantial increases of the volume and quality of their electronic publications

IPB Ranking – January 2012

Cara penghitungan baru/Jan 2012

IPB – Webometrics World ranking

IPB - Indonesia Ranking

Size

Visibility

Rich files

Scholar

Repository Ranking January 2012

Repository Ranking April 2012

Size check

Visibility check

Richfiles check

Scholars check

Scholars Check

Apa yang telah dibangun

http://repository.ipb.ac.id (as Scientific Repository) - 43.479 record

http://iirc.ipb.ac.id (archive repository) – 10.060 record

http://staff.ipb.ac.id (personal blog) – 1.288 sites

http://student.ipb.ac.id (student personal blog) – 9.333 sites

Directorate, Unit, Office, Research Center, Student Activities : 227 sites

Sumber: alexa.com 21 Juni 2012

Evaluasi Web Unit

Langkah-langkah yang dapat dilakukan

Merawat Situs Web memastikan situs tetap

berjalan

memperbarui dengan berita-berita baru secara berkala (abstrak skripsi/penelitian terbaru), jadwal sidang mahasiswa, dsb

memperkaya dengan isi yang populer yang menambah minat pengunjung

menambahkan fitur: Really Symple Syndication (RSS)

SEO berita/situs - Visible

SEO berita/situs - invisible

Ukur Page Rank anda di Google

Bahasa Inggris

Bahasa Inggris sebagai bahasa utama situs

Menjaring pengguna yang lebih luas

menuju WCU

Memastikan Crawler berkunjung

memastikan robots.txt membuka akses search engine crawler

mendaftarkan situs ke search engine utama

membuat sitemap (http://www.xml-sitemaps.com/)

Aktif Bertukar link dengan institusi lain

Kerjasama pertukaran link saat penulisan berita

Kerjasama pertukaran link dengan instansi yang memiliki kerjasama (bisa dibuat dalam satu halaman kerjasama)

Link : www.ipb.ac.id

Anchor text: IPB

Aktif di Blog staff.ipb.ac.id

Mengupayakan agar dosen dan staf kependidikan aktif menulis di blog staff.ipb.ac.id

memperkaya isi Repository & IIRC

Memberikan artikel ilmiah yang dimiliki ke perpustakaan IPB , atau DKSI (dksi@ipb.ac.id)

Penugasan mahasiswa

Penugasan mahasiswa menulis di blog/web luar ipb.ac.id dengan mengacu pada tulisan/artikel/publikasi dosen yang diletakkan di domain ipb.ac.id

Wikipedia

Aktif mengisi konten-konten di wikipedia

selalu menggunakan referensi yang berada di bawah domain ipb.ac.id

Rich FileRich File

Variasi Format file (pdf, ps, doc, ppt) pada content repository, blog staf

Pilah-pilah berkas pdf/ppt menjadi bagian-bagian yang layak untuk menambah jumlah file

Optimalkan web personal dosen yang memuat berbagai dokumen publikasi, pengajaran (ppt, doc, pdf, ps)

Slide File ppt dapat dipilih yang memang dapat dipublikasi untuk umum

ScholarScholar

memperbanyak jumlah publikasi yang legal disebarkan melalui media Internet, ditempatkan di repository.ipb.ac.id atau blog pribadi

Memperbanyak jumlah publikasi yang diindeks oleh Scopus yang berdampak pada perangkingan Scimago (dapat menghubungi Direktorat RKS).

SEO pada Joomla 1.6

Global Configuration

Joomla 1.6 SEO

Article Manager

Menu Manager

Global Configuration

With default ACL settings only Super Users can access Global Configuration.

Site Name

Global Configuration > Site Settings

Use a descriptive Site Name rather than one focussed on keywords.

Site Name

Global Configuration > Site Settings

When your site is offline, the Site Name will be the first thing visitors will see.

Global Configuration

Search Engine Friendly URLs

Global Configuration > SEO Settings

SEF URLs give a much clearer signal about the page subject than non-SEF URLs.

Search Engine Friendly URLs

Global Configuration > SEO Settings

http://www.example.org/index.php?option=com_content&Itemid=101

vs.

http://www.example.org/index.php/pagename

Search Engine Friendly URLs

Global Configuration > Site Settings

“Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Cras ornare, neque in egestas

aliquam, dolor tortor vehicula enim, nec vulputate

metus risus sit amet urna. Morbi turpis neque

http://www.example.org/index.php/pagename vel

donec sapien leo. Porttitor hendrerit consectetur

quis, bibendum nec ipsum. Aliquam nec est quis

neque varius ultricies.”

SEF URLs create better links when the full URL is used as anchor text.

Use URL rewriting

Global Configuration > SEO Settings

Use URL rewriting

Global Configuration > SEO Settings

Use 'Save as' in Notepad as Windows won't allow a file name to start with a dot.

Use URL rewriting

Global Configuration > SEO Settings

http://www.example.org/index.php/pagename

vs.

http://www.example.org/pagename

Add Suffix to URL

Global Configuration > SEO Settings

Add Suffix to URL

Global Configuration > SEO Settings

http://www.example.org/pagename.html

vs.

http://www.example.org/pagename

Add Suffix to URL

Global Configuration > SEO Settings

“We’re happy to crawl all of these file

extensions. It doesn’t matter what you

choose between any of those.”

-- Head of Google’s Webspam team Matt Cutts

Source: http://www.mattcutts.com/blog/dont-end-your-urls-with-exe/

Add Suffix to URL

Global Configuration > SEO Settings

“[...] You may not be using HTML for that

page in 20 years time, but you might want

today's links to it to still be valid. The

canonical way of making links to the W3C

site doesn't use the extension.”

Source: http://www.w3.org/Provider/Style/URI.html

Unicode Aliases

Global Configuration > SEO Settings

Unicode Aliases

Global Configuration > SEO Settings

http://www.example.org/Πώς-θα-έρθετε

vs.

http://www.example.org/getting-here

Unicode Aliases

Global Configuration > SEO Settings

Copy-pasting unicode aliases can be troublesome.

Include Site Name In Page Titles

Global Configuration > SEO Settings

Include Site Name In Page Titles

Global Configuration > SEO Settings

Source: http://www.seomoz.org/article/search-ranking-factors#ranking-factors

Include Site Name In Page Titles

Global Configuration > SEO Settings

Unless seeing your brand name will increase CTR, place it in the back of your title.

Global Configuration

Site Meta Description

Global Configuration > Metadata Settings

Site Meta Description

Global Configuration > Metadata Settings

Try keeping the length of your meta description between 150-160 characters.

Site Meta Description

Global Configuration > Metadata Settings

Meta description

Words in the title tag and meta description are bolded based on the search query.

Site Meta Description

Global Configuration > Metadata Settings

“Even though we sometimes use the

description meta tag for the snippets we

show, we still don't use the description meta

tag in our ranking.”

-- Head of Google’s Webspam team Matt Cutts

Source: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

Site Meta Keywords

Global Configuration > Metadata Settings

Site Meta Keywords

Global Configuration > Metadata Settings

-- Head of Google’s Webspam team Matt Cutts

Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/

“I hope this clarifies that the keywords

meta tag is not something that you need

to worry about, or at least not in

Google.”

“[...] Google does not use the keywords

meta tag in our web search”

Content Rights

Global Configuration > Metadata Settings

Content Rights

Global Configuration > Metadata Settings

Put your content rights visually on your website, so human visitors see them as well.

Content Rights

Global Configuration > Metadata Settings

“Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Cras ornare, neque in egestas

aliquam, dolor tortor vehicula enim, nec vulputate

metus risus sit amet urna. Morbi turpis neque

http://www.example.org/pagename vel donec

sapien leo. Porttitor hendrerit consectetur quis,

bibendum nec ipsum. Aliquam nec est quis neque

varius ultricies.”

HTML is often stripped by crawlers, use absolute URLs instead to get more links.

Show Title Meta Tag

Global Configuration > Metadata Settings

Show Title Meta Tag

Global Configuration > Metadata Settings

Don't use the title meta tag, use the actual title tag instead.

Show Author Meta Tag

Global Configuration > Metadata Settings

Show Author Meta Tag

Global Configuration > Metadata Settings

Put the name of the author visually on your website, so human visitors see it as well.

Menu Manager

Menu Manager > Menu Items > Details

The Menu Manager allows you to set a unique title per menu item.

Menu Title

Menu Manager > Menu Items > Details

Source: http://www.seomoz.org/learn-seo/title-tag

Menu Title

Menu Manager > Menu Items > Details

Menu Title

Try to keep your page titles below 70 characters to prevent them from being cut off.

Menu Manager > Menu Items > Details

To regenerate the Alias after it was generated, simply clear the field and save.

Alias

Menu Manager

Menu Manager > Menu Items > Page Display Options

Browser Page Title

Browser Page Title overrides the Menu Title as title in the browser when it is set.

Menu Manager > Menu Items > Page Display Options

Page Heading

Page Heading is displayed as an H1 heading when it is set.

Menu Manager > Menu Items > Page Display Options

Page Heading

Source: http://www.seomoz.org/article/search-ranking-factors#ranking-factors

Article Manager

Article Manager > Articles Items > Edit Article

Use the article Title to make unique titles for each of your articles individually.

Title

Article Manager

Article Manager > Articles Items > Metadata Options

Make sure every article has an unique Meta Description.

Meta Description