it experience-0715

IT Experience

2

Key Areas of Focus

Branding PR

Thought Leadership

Support Social

Mission

Strategic Support for

Office of CIO

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Design, Develop and Continuously Enhance/Promote the ITS Brand

What?

How?

Promote the new ITS Create opportunities for positive customer

connections and interactions Define ITS “business” identity Elevate “brand equity” across the organization

Promote brand through traditional and “experiential” channels

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Vision, Design and Build-Out

Tech Place at DC-HQ

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ITS Corporate Identity Branded Info Centers/Displays Around Office

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ITS Corporate Identity

Logos

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ITS Website Overhaul

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ITS Corporate Identity

Presentation Deck

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Product/Service Branding

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AARP TEK Branding

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Producer of Augmented Reality All-Staff Presentation

https://vimeo.com/128996666

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TSM Info-Graphic of Accomplishments

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Develop ITS Internal and External Public Relations

What?

How?

Collaborate with SITM to Promote ITS’ new culture and brand value across the organization

Market ITS’ projects, events and activities Promote technology’s role in AARP’s success externally Obtain external awards in defined target industries;

50+ and Tech

Leverage internal and external communication professionals and vehicles

Identify external award opportunities and submit

Leverage external activities, events

and PR for internal exposure

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Internal PR

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ITS – Social Yammer Group

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Collaborated With Media Relations on

External Media Coverage

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Awards

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Promote Thought Leadership

What?

How?

Recognition of individuals and AARP as “influencers” in defined target industries; 50+ and Tech

Intrigue and inspire audiences internally and externally

Increase “personal brand” values

Leverage local and target industry conferences, events and media

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Support Social Mission

What?

How? Provide advice and direction on program

strategy Create experiential events aligned to

goals/objectives. Promote internally and externally

Enhance/revitalize existing program offerings Participate in strategy and creation of new

initiatives

Support existing initiatives and identify new opportunities for

ITS to help fulfill the AARP Social

Mission

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Life@50+ AARP TEK Pavilion

Vision, Design and Experience

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Life@50+ AARP TEK Pavilion

Vision, Design and Experience

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Life@50+

Mobile App