itb responsible tourism presentation-march 2013

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Responsible Tourism Setting best practise example as a city - ITB 2013 Known around the globe as a place of beauty, Cape Town has exceptional diversity in a small geographic area, making it a destination with remarkable potential to be a leader in sustainable, responsible tourism.

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RESPONSIBLE TOURISM

Cape Town’s journeyA PRESENTATION BY MARIETTE DU TOIT-HELMBOLD, CEO CAPE TOWN TOURISM

March 2013

RESPONSIBLE TOURISM

AND CITIESA PRESENTATION BY MARIETTE DU TOIT-HELMBOLD, CEO CAPE TOWN TOURISM

March 2013

Cape Town - place of beauty and inspiration

One of the places of a lifetime

Biodiversity hotspot

Cape Town tells the tale of two cities

Tourism has increasingly been recognised for its potential to contribute to poverty reduction.

Cape Town Declaration signed in 2002

If we are to successfully continue to grow our tourism sector towards job creation and skills development, we have to protect the very thing that has created tourism demand; the environment and our local communities

2009: Signing of Responsible Tourism Charter

Virgin Holidays Responsible Tourism Award

Responsible Tourism Pilot ProjectV&A Waterfront: sustainable energy

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Reduction of scripted encounters, increased free time in itineraries, growth of long-haul destinations, growth of educational and volunteer tourism, growth of cultural and community based tourism;increased opportunity for interaction with local people.

Bicycle Empowerment Network (BEN) and AWOL Tours

Transport: The Green Cab

Sustainable practice and responsible tourismshould be a way of life

There is a long road ahead to travel, but we are well on our way

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Improved environmental management practices. Increased investment in enviro-technology. Creation of environmental and social responsibility policies and posting policies on web. Growth of travelers' philanthropy and volunteer opportunities for customers. Increase in 'green' certification and responsible tourism networks, associations, and web portals.

We will conserve only what we love, we will love only what we understand, we will only understand what we are taught. - Baba Dioum

www.capetown.travelwww.facebook.com/

capetown.travel@CapeTownTourism

THANK YOU

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