it’s an on demand consumer controlled world out there!
Post on 31-Dec-2015
20 Views
Preview:
DESCRIPTION
TRANSCRIPT
Mary Lou Roberts
IT’S AN IT’S AN ON DEMANDON DEMAND
CONSUMER CONTROLLED CONSUMER CONTROLLED WORLD OUT THERE!WORLD OUT THERE!
November 2007
Mary Lou Roberts
SOCIAL MEDIASOCIAL MEDIA
November 2007
5
Discussion Boards/ Forums/ Chat Rooms Clubs/ Groups/ Communities Review/ Rating Sites Direct Feedback (Solicited) Blogs RSS Social Networks Personalized Search (Tags or Search-Engine Powered) Wikis and Other Collaboration Tools Podcasts Virtual Worlds “Mash Up”
“Web 1.0”
“Web 2.0”
Mary Lou Roberts
WHAT DIRECTION?
March 2008
9
http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/
Mary Lou Roberts
TRADITIONAL AGENCY ANGST
November 2007
10
http://www-03.ibm.com/industries/media/doc/content/bin/media_ibv_advertisingv2.pdf
http://www.accenture.com/Global/Research_and_Insights/By_Industry/Media_and_Entertainment/Entertainment/2007ContentStudy.htm
Mary Lou Roberts
BLOGS SHOULD BE WRITTEN FOR SEARCHBLOGS SHOULD BE WRITTEN FOR SEARCH
November 2007
11
building at green place
programs to help convert to solar heat in nh
Mary Lou Roberts
MARKETERS PURCHASE/NETS COURT ADS
March 2008
12
http://www.marketingcharts.com/interactive/bebo-myspace-facebook-site-stats-issued-3825/
Mary Lou RobertsNovember 2007
13
THE BUSINESS MODEL?
http://diy-marketing.blogspot.com/2008/03/income-tax-and-social-media-really.html
Mary Lou Roberts
• Many-to-Many• Continuous Interaction• Open/Transparent• Consumer Chooses Content• Marketer Must Provide Content
– On Demand– With Permission
November 2007
20
NEW APPROACH
Mary Lou Roberts
• Optimize– Blog Posts– Tag Photos, Videos– Press Releases– Web Pages
• Links• RSS Feeds
November 2007
21
SEARCH IS A KEY COMPONENT
Create Visibility at Every OpportunityCreate Visibility at Every Opportunity
top related