it's not social sharing without metadata by monica wright

#socialpro #21b @monicawright

Monica Wright, VP Audience Engagement, Third Door Media

IT’S NOT SOCIAL SHARING WITHOUT THE METADATA

#socialpro #21b @monicawright

#socialpro #21b @monicawright

Even Facebook says people aren’t sharing like they used to…

http://sclpro.co/1Np38iU

#socialpro #21b @monicawright

“Content is king, but strategic content markup for distribution for social is everything.”

Merry Morud, @aimClear, SMX East 2014

#socialpro #21b @monicawright

Developers implement. Marketers decide what’s delivered.

Think markup as creative and delivery, not code.

#socialpro #21b @monicawright

§ People will not trust the source § People will not click through § The content will not get re-shared § Your hard work will not be seen

WHY YOU CAN’T BE SOCIAL WITHOUT MARKUP

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…AND IT HAS TO BE IMMEDIATE

Facebook 80%

Google 7%

Direct 6%

Twitter 4%

Google+ 3%

80%

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Del

icio

us!

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!

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…ta

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re th

ere

#socialpro #21b @monicawright

Take control of how content is displayed with strategic social markup.

*Jen will talk more about this.

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*Kevin will talk more about this.

#socialpro #21b @monicawright

Open Graph isn’t everything

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Schema.org supports markup that affects how your content appears in search

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§ Social markup is critical for content sharing § Facebook OG tags go BEYOND Facebook § Schema.org benefits go BEYOND social § Easily implemented – think of social

metadata as MARKETING, not code § Get creative!

TAKE BACK YOUR SOCIAL SHARES!

#socialpro #21b @monicawright

THANK YOU!

JOIN US @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016