iwitness case study | jesse james garrett | ux week 2012

• Maintaining editorial presences on social media services

• Educating news reporters about using social media

in their coverage

• Using social media as a research tool to feed information

to reporters

• Creating social media-centered packages to supplement

traditional coverage

Social Media Editors

• Should feel physical, like a tool, not software

• Exploration and discovery, not “search” and “results”

• Human and friendly, not cold and technological

• Balancing both time and place

• Balancing both content and functionality

Designing iWitness

The Story Map

in scope

out of scope

Q: When is thebest possible time

to make a mistake?

A: When itcosts the least

to fix it.

The UX Philosophy:

Code is expensive.

Drawings are cheap.

The Agile Philosophy:

Drawings can be expensive,if you get too attached to them.

Code can be cheap,if you don’t do too much at once.

Live Wireframing!

Iteration 1

Iteration 2

Iteration 3

MinimumViableProduct

MinimumViableDocumentation

Beta

• The New York Times

Beta Testing

• The New York Times

• The Wall Street Journal

• The Washington Post

• The Seattle Times

• The Palm Beach Post

• The Sacramento Press