jack kosakowski

Why? 

HOW? 

What? Who? 

the

to turn SOCIAL into SALES 

When? 

Why Jack?

Who is Jack?

What  is Jack?

@Jackkosakowski1#NoFluff

Takeaways?

"If it doesn't make dollars... It doesn'tmake much business sense?"

#NoFluff#NoStats

The What?Strategically using social media to get

more visible, valuable, and connected

to your buyers in order to strengthen

the customer experience, and drive

more revenue.

The Why?

Don't ask me... Ask the data

Tools Competitor's Data

TheWho?

Influencers

The Buying Committee

Consultants

ExecutivesBuyers

Advocates

We can't hear you, see you, or findanyone who is talking about you?

TheWhen?

ProactiveInbound

ReactiveOutbound

Most companies aren't getting an ROI fromtheir social activity because they are social

media marketing... Not social selling

The How?

Strategy

Tools/Technology

Scalable process

Optimization/Tracking

Step 1(ABM - 4 Contacts)

LinkedIn

Sales Navigator

360social.me

Step 2Research

Step 3 (Build Target List)

Lead IQ

Step 4

(Digital Surround)

Twitter

Step 5Strategic sharing

(Visible, Valuable)

Sprout Social

Buffer

Step 6

Proactive engagement

Lead with value

Linkedin Publish

Step 7

Value messaging

Get connected

Get offline

Think Proactive

Get Visible

Be Valuable

Become Connected

You Got This