jack kosakowski
TRANSCRIPT
Why?
HOW?
What? Who?
the
to turn SOCIAL into SALES
When?
Why Jack?
Who is Jack?
What is Jack?
@Jackkosakowski1#NoFluff
Takeaways?
"If it doesn't make dollars... It doesn'tmake much business sense?"
#NoFluff#NoStats
The What?Strategically using social media to get
more visible, valuable, and connected
to your buyers in order to strengthen
the customer experience, and drive
more revenue.
The Why?
Don't ask me... Ask the data
Tools Competitor's Data
TheWho?
Influencers
The Buying Committee
Consultants
ExecutivesBuyers
Advocates
We can't hear you, see you, or findanyone who is talking about you?
TheWhen?
ProactiveInbound
ReactiveOutbound
Most companies aren't getting an ROI fromtheir social activity because they are social
media marketing... Not social selling
The How?
Strategy
Tools/Technology
Scalable process
Optimization/Tracking
Step 1(ABM - 4 Contacts)
Sales Navigator
360social.me
Step 2Research
Step 3 (Build Target List)
Lead IQ
Step 4
(Digital Surround)
Step 5Strategic sharing
(Visible, Valuable)
Sprout Social
Buffer
Step 6
Proactive engagement
Lead with value
Linkedin Publish
Step 7
Value messaging
Get connected
Get offline
Think Proactive
Get Visible
Be Valuable
Become Connected
You Got This