james Сrabb, emea director of sales, bee7

Insights to boost retention and monetization

Not heard of us yet?

2.8 billion downloads

250 MAU

In just 5 years

We are Bee7

Retention

Cross promotio

n

Rewarded

gameplay

Rewarded Engageme

ntMonetizati

on

It’s raining apps

The average mobile game costs

$25,000 and generates $5,250 –

a shortfall of $19,750*

300,000 GAMES ON GOOGLE PLAY

*Jon Hare Mobile Games Forum 2015

What we’ve learnt

Get your game design and

gameplay right first

What we’ve learnt

Don’t force it

Let players control discovery

What we’ve learnt

Reward game play and re-engagement

Proven retention

Rewards game play andre-engagement in new and original game

1.

2.

3.

4.

What we are seeing work

View

Get rewardedReturn

Discover

The Bee7 Network

How does our typical user engage?

Downloads a new game weekly

How does our typical user engage?

Views Bee7 native game wall 1.5 times a day

80% of users view the game wall to discover new titles within the first 5 days

Interaction with Bee7 Gamewall

Interaction with Bee7 Gamewall

50 per cent retention from Day 7 to Day

21

Example of a highly effective integration

Optimal ways to access the game

wall

A closer look at Russia, Eastern Europe and USA

What days do they play?

Russia, US, Eastern Europe

Weekday gameplay compared

2pm

4pm

8pm

9pm

10pm

10am8am

12am

7pm

Russia, US, Eastern Europe

Weekend gameplay compared

9am

12am

7pm

8pm

9pm

10pm

Sunday 8pm

is when the most players are

playing!

Russia, US, Eastern Europe

Russia vs Eastern Europe vs USA Game play hours

(May 2015)

RUSSIA

4907hrs

USA

EASTERN EUROPE

1767.5hrs

2588hrs

per 1000Kconversions

per 1000Kconversions

per 1000Kconversions

Interaction with gamewall in a day

Country Number of visits to the game wall (percentage)

Russia X 1 X 2 X 3

US X 1 X 2 X 3

Eastern Europe (average)

X 1 X 2 X 3

12%19.5 %

23% 20%12.5

%

17.5%

19%12%

17%

Top 3 played games Panda

Pop

Candy Crush Soda

Cookie Jam

Family Farm Seaside

My Talking Angela

Cookie Jam

My Talking Angela

Clash of Kings

Talking Tom

USA RUSSIA E. EUROPE

Users in control of relevant discovery content are more likely to want to remain in your game

Conclusion

They love being rewarded and will come back for more

Conclusions

Conclusions

Offer engaging content supported by a seamless monetization and retention strategy

Thank you!james.crabb@bee7.com

@bee7mobilewww.bee7.com