janet hoffmann, principal, hr aligned design - people platform: recruitment, training, retention

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Recruitment Training and

RetentionPeople Strategies for Success

bull Consultantbull Hospitality Industrybull Operations and HRbull Align People Performance

and Business Resultsbull Travelerbull Social Media Geekndash hraligneddesign

bull Mixed Media Artist

The Changing Face

of the Supermarket

The Changing Customer Experience

bull PreparedConveniencebull Choicesbull Creativity and Presentationbull Freshbull KnowledgeInformationbull Servicebull Hospitality

Service Profit Chain

Employee Satisfaction

and Engagemen

t

Service and Value

Customer Satisfaction and Loyalty

Revenue Growth

and Profitability

People Strategies for Success

RECRUITMENT TRAINING RETENTION

RECRUITMENT

RETENTION BEGINS WITH A

GREAT HIRING DECISION

Customer Experience

bull PreparedConveniencebull Choicesbull Creativity and

Presentationbull Freshbull KnowledgeInformationbull Servicebull Hospitality

bull Culinary Expertisebull Creativitybull Learning Agilitybull Merchandisingbull Service Orientationbull Hospitablebull Relationship Builders

Employee Profile

HIRE FOR ATTITUDE TRAIN FOR SKILL

bull 26 - Coachability bull 23 - Emotional Intelligencebull 17 - Motivation bull 15 - Temperamentbull 11 - Technical Competence~Leadership IQ

Employment Brand

Employment Brand

What are current and prospective employees saying about your company as a place to work

Do you like what they are saying

Employment Brandbull Define

ndash Partner with marketingndash Talk to your employees develop ldquoBrand Ambassadorsrdquo

bull Communicate ndash Websitendash Blogs newsletters job boardsndash Social mediandash Speak at events where potential recruits might be in the audience

bull Reinforce ndash Benefits and rewardsndash Employee programs - On-boarding Trainingndash Career Workshops

bull Monitor

Sourcing

bull Restaurant companies with similar business models

bull Hotel ndash F amp B Directorsbull Hospitality Schoolsbull Trade Schoolsbull Hospitality amp Retail Job

Boardsbull Hospitality amp Retail Recruitersbull Social Mediabull Referral Programs

Recruiting Practices

bull Create a Hiring Profilendash Organization alignmentndash Need to have versus nice to have

bull Hire for Retentionndash Multiple Interviewsndash Ask the right questionsndash Make a thoughtful decision

bull Leverage Toolsndash Job Postingsndash Interview Guidesndash Technology

TRAINING

On-Boarding

ldquo58 of employees more likely to be with a company within three years if they completed a structured

onboarding processrdquo~Wynhurst Group

ldquoEffective on-boarding programs increase employee performance 11 Discretionary effort increases 20rdquo

~Corporate Leadership Council

On-Boarding

bull Welcomebull Communicate Culturebull Explain Performance

Expectationsbull Review the Rules ndash

Written and Unwrittenbull Create Connectionsbull Celebrate

Training Programs

bull Objectives and Outcomes

bull Aligned with Business Objectives

bull Entry Level Trainingbull Incumbent New Skill

Trainingbull Realistic Timeframesbull Evaluation

On-Going Development

bull Individualized Performance Improvement Plans

bull Varied Developmentndash Educationndash Experiencendash Exposure

RETENTION

Average Turnover Costs

of Annual Salary

bull Entry-level - 30-50 bull Mid-level - 150 + bull High-level or Highly

Specialized ndash 400

Cost Factors

bull Hiringbull Trainingbull Lost Productivitybull Lost Revenue

Full Time Employee earning $1000HR = $8320 to Replace

Effective Retention Strategy

bull Hire Wellbull Communicate and Collaborate bull Develop Relationshipsbull Create Growth and

Opportunitybull Reward and Recognize

RETENTION BEGINS WITH A GREAT HIRING DECISION

HIRE FOR ATTITUDE TRAIN FOR SKILL

bull Clear expectationsbull Information people

need to do their jobsbull Coachbull Provide timely relevant

feedback

Communicate

Collaborate

bull Ask for feedbackbull LISTENbull Share knowledgebull Encourage cross

functional teams

Develop Relationships

ldquoEmployees donrsquot quit jobs they quit managers There is a direct correlation between the

impression a manager gives and an employeersquos job satisfaction Up to 80 of employee turnover is caused directly by ineffective or overtly hostile

managementrdquo~ Steve Miranda Managing Director of the Center for Advanced Human

Resource Studies Cornell University

Develop Relationships

ldquoIve learned that people will forget what you said people will forget what you did but people

will never forget how you made them feelldquo~ Maya Angelou

Create Growth and Opportunity

bull Meaningful Workbull Development bull Mentor Programsbull Career Pathsbull Making a Difference

Reward and Recognize

bull Competitive Compensation

bull Benefits of Valuebull Work Life Balancebull Recognitionndash Individualizedndash Alignedndash IntangibleTangiblendash PublicPrivate

People Strategies for Success

RECRUITMENT TRAINING RETENTION

THANK YOU

Janet A HoffmannPresidentHR Aligned DesignwwwHRAlignedDesigncomjanethraligneddesigncomhraligneddesign