jersey mike's powerpoint (1)
Post on 07-Jul-2015
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TRANSCRIPT
SITUATIONAL
ANALYSIS
Competitors
Target
Audience
Marketing
Strategy
Bra
ndin
g
What:• Sporty games for children and adults• Promotional kiosk for Jersey Mike’s spread out through out the field• Media coverage• Stage for local entertainmentWhy:• Raise funds for local charities involving underprivileged children• Create brand awareness and buzz around the community• Spark attention to Jersey Mike’s various menu items• Create long lasting relationships with customers
Where: • Local Schools • Athletic fields
Who:• Local Schools• Families• Volunteers• Media• JACK’D• Jersey Mike’s spoke’s person --Christie Rampone• Sponsors
Non-traditionalLower Budget: Create lower budget ads that still generate a lot of exposure
Digital Marketing: Create online campaigns to promote via social media outlets
Print Campaigns: Create print campaign to appear in specialized magazines, billboards, bumper stickers.
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