joe rivers portfolio + introduction
Post on 13-Apr-2017
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Experiential &Brand
ActivationBY JOSEPH RIVERS
T H E M O S T C R E A T I V E A P P L I C A T I O N J U S T F O R Y O U
JRhttps://joe-rivers-6-12-90.squarespace.com
Joseph Rivers is an experiential/events specialist for multiple brands through B2B& B2C campaigns and brand activations. Provided here is an in depth portfolio ofseveral projects I have been a part of or led for brands across the nation. I hope to
showcase how event and brand experiences can be a part of an integratedcampaign.
Experiential marketing in its simplest form, is creating a unique positiveexperience for consumers to engage with a brand and create an emotionalvalue with them. Brand activation is the accumulation of PR, social media,
and events to give the best results in creating these unique experiences.
E X P E R I E N T I A L & B R A N D A C T I V A T I O N By Joseph Rivers
The most dangerous phrase in theenglish language is, "We've always done
it this way."
Grace Murray Hopper
C U P C A K E V I N E Y A R D S W I N E T O U R By Joseph Rivers
Digital7%
Interactive15%
Events44%
PR15%
Social Media19%
An eight month mobile marketing tour.This was part a of 3 team activationacross the nation. My team managed andled the east coast team. We representeda winery that was based out of Napa, CA. We had a couple branded vehicles thatengaged consumers with a pop out bar,smaller branded vehicle for retaillocations, as well as managing socialmedia activations using there Twitter andInstagram account through hashtags andgeotags.
https://joe-rivers-6-12-90.squarespace.com
900,000Achieved goal of # of samples over the course of eight months and 35 events both
consumer facing and retail locations.
JR
C U P C A K E V I N E Y A R D S W I N E T O U R By Joseph Rivers
H T C V I V E By Joseph Rivers
Social Media15%
Photo/Video10%
Interactive30%
Events30%
PR15%A 3 month marketing tour I led from the ground
up. The HTC VIVE is a augmented virtual realitysystem that uses room scale technology to fullyimmerse a player into a game to move aroundand interact with objects. My responsibilitiesbegan at conceptualization of tour, setting upevents and coordinating with venues, executingactivations and demos, managing brandambassadors, and tracking metrics throughsocial media interactions, sizzle videos, andemails.
https://joe-rivers-6-12-90.squarespace.com
350Demos were conducted at XGames in Austin, TX
https://www.youtube.com/watch?v=wfWIoR-Igq8
575Demos were conducted at E3 Electronic Expo in Los Angeles, CA
https://www.youtube.com/watch?v=MRelr3d3DHA
JR
H T C V I V E By Joseph Rivers
Authenticityin BrandActivation
People crave authenticity. It is the WHY that speaks to
people, not always the what or how you are selling or
providing to consumers. You'll notice next are a series of
photos from different brands and activations that was
executed as part of a marketing strategy and campaign I
took part in or led.
https://joe-rivers-6-12-90.squarespace.com
JR
Anheuser Busch
- Catered party with portfolio of beers
-Bar activation with consumers winning prizes
- Shock Top Beetle w/ Keg attached to back
Ellicottville
Brewing
KIA @ NBA All Star
Game
Olive Garden
E X P E R I E N T I A L & B R A N D A C T I V A T I O N By Joseph Rivers
E X P E R I E N T I A L & B R A N D A C T I V A T I O N By Joseph Rivers
Source: http://markdebrand.com/experiential-marketing-statistics/
Last year, 65% of brandsexpressed their belief that inperson events are directly
correlated to sales
34% of consumers surveyedsaid they would make a postabout the experience in theirsocial media, while 33% ofthem said they would takephotos or videos during the
event.
Experiential Statistics 67% of marketers think
Experiential Marketing is aneffective strategy
Experiential marketing budgetswere expected to grow
approximately 6.1% in 2015,with 79% of brands reportingthey would create more events
in the near future
User Experiences 98% of users feel moreinclined to purchase afterattending an activation
According to 80% ofattendants, live demonstrationsand free samples significantlyhelp define their purchasing
decision
74% of consumers have abetter opinion about a brandafter an inperson event
INTEGRATED
Thank you.585-721-7096
JOERIVERS0012@GMAIL.COM
T H E M O S T C R E A T I V E A P P L I C A T I O N J U S T F O R Y O U
JRhttps://joe-rivers-6-12-90.squarespace.com
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