jon prsa 42012

PRSARVA – Social media ‘12

Facebook IPO Day

The Day of the Hoodie

Why we got up so early.

Timeline

Timeline

• Be a “storyteller”• Vary your posts or “stories”• Take advantage of the chronology• “App row”• Did I mention “be a “storyteller?”

Cover Photo

Don’t:Include price or purchase info

Include contact infoEncourage “likes” or “shares”

Include calls to actionMisrepresent

Do: Use it to grab attentionRepresent your brand

Posts = Stories

Posts = Stories

• Links• Photos, videos, etc.• Questions• Milestones• Telling a ongoing story about your brand• Coming soon: “Offers”

A story starts from the beginning…

The App Row: “Views and Apps”

Apps (What Became of Tabs)

SleepBetter Page

SleepBetter Contest App

Pinned Post

Stays “pinned” to top leftof wall for seven days

This is the place fora call to action for events,

Contests, Apps, etc.

Highlighted Post

Milestones

Admin Panel

Admin Panel

• Edit page• Build audience– Invite email contacts, Invite FB friends, share page,

Facebook ads• Help– Visit Help Center, Product Guide, Videos, FB

Marketing Resources• Private messages, Insights, new likes, etc.

Storytelling

• Vary your posts– Use these new Facebook Timeline tools– Focus on photos, videos, links, etc.– Quality engagement– Wednesday is a good engagement day– Contests and custom apps– Change your images and cover photos– Facebook ads help you grow

To sum up…..

Not about “look at me” anymore,It’s about “look at this…”

Online bulletin board for your favorite images.

Leading referrer of traffic for retail brands.

Thrives on visuals shared from around the web.

Source: http://thechrisvossshow.com/the-power-of-pinterest-infographic/

Pinterest facts and stats

• New leading referral traffic generator for retail brands.– Number two behind Facebook

• 10.4 million users• 18-44 year old, 80 percent users are female• They live in midwest and southeast• 60 percent attending at least some college

Pinterest stats and facts

• High-quality photos grouped together on boards based on themes and interests

• Follow other people and/or their specific boards

• Easy search by topic, subject, theme or price• Sticky and fast growing• Drives traffic to specific websites through links

back through photos

and PR

• Think visually• Don’t promote, tell a story• Pin videos• Share stories, articles, blogs• Make sure the links work• Maximize the descriptions• Measure success

So why did….

buy

?

Because has mobile issues

Limited ad exposure

Limited app exposure

But more than halfof monthly active usersaccess through mobile

The fear of the hoodie…

Retooling Facebook’s mobile strategy is

the number one priority.