joomla seo basics 2016

Joomla SEO BasicsSydney Joomla User Group

Presented by Tim Plummer

SEO challenges you may face

Time constraintsGetting little things rightRepetitive tasks

Biggest Challenges for you

Getting client to understand that SEO is ongoing

SEO 101

Good SEO is about getting lots of little things right

Some mistakes can cause huge rank-destroying

disasters

2015 Search Engine Global Breakdown

Which search engine to target?

inChina

inRussia

everywhere else

inJapan

inSouth Korea

Some basic things that Google wants

Unique & relevant

meta data

SEF URLs

Robots.txt

Sitemap

What Google doesn’t want

Broken links

Duplicate content

Meta keywordsGoogle ignores meta

keywords, as they have been abused too much

in the past

If Google is happy, most other search engines are probably happy too

Joomla SEO tip #1

Leave Meta Description and Meta Keywords blank in your global config

If you fill these out, every page that doesn’t have meta description or meta keywords set will use global settings, resulting in duplicate meta data

Joomla SEO tip #2

Every menu item should have unique and relevant meta description

You can choose what Google will show

Menu Meta Description

If you don’t put meta description, google will choose what to show (often first text on the page)

Joomla SEO tip #3

Every menu item should have unique and relevant Browser Page title

Do you have a Sitemap?

While most engines will be quite capable of figuring out your URLs for themselves without a sitemap, in general they consider it a big plus if you supply one.

Submit your sitemap

Make sure you submit your sitemap to Google Webmaster Tools https://www.google.com/webmasters/

SEO tools

Over 89 SEO extensions in the JED

Which extension(s) should you use?

Introducing BF SEO

www.tamlynsoftware.com

What is BF SEO

A tool that helps you get the basic SEO stuff right in Joomla to make Google happy.

www.tamlynsoftware.com

Why use BF SEO?

• Edit menu, article and category meta data via single screen, saving you time

• Easily see duplicate meta data• Visual indication when meta data is too long or

too short• Audit your Joomla configuration SEO settings,

and quickly check to make sure you have the basics right

• K2 Support

www.tamlynsoftware.com

Title & Meta Description

Painstaking process to update menu items individually. Single screen saves you time.

www.tamlynsoftware.com

Check for duplicate metadata

www.tamlynsoftware.com

Sitemap

There are 2 flaws I see with many existing sitemap solutions

1. Too many options – confuses beginners2. Unique URL for sitemap, so no sitemap.xml in

website root (so any search engine that you haven’t submitted sitemap for can find it easily).

www.tamlynsoftware.com

Sitemap using BF SEO

No complex options, just select which menus you want included

Creates both static sitemap.xml, and dynamic XML sitemap

www.tamlynsoftware.com

Create and edit Robots.txt

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Audit Joomla SEO config

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Check for broken links

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Where can you get BF SEO?

http://extensions.joomla.org/extensions/extension/site-management/seo-a-metadata/bf-seo

Don’t forget to leave a rating and review

www.tamlynsoftware.com

Special bonus for you

For those that didn’t come tonight

Sorry, you missed out on the special bonus …

you snooze, you lose!

You can relax now that you have the SEO basics covered

www.tamlynsoftware.com