justin bieber never say never dvd mobile advertising campaign

Post on 05-Dec-2014

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When releasing Justin Bieber Never Say Never on DVD, Paramount teamed with Nellymoser to create an experience that would get fans excited before they even opened the DVD. The tag on the case leads to video, social media, and an opt-in for future contact, all branded and customized for a full experience.

TRANSCRIPT

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Paramount Justin Bieber Never Say Never DVD Release

We turn action codes into mobile engagement on any mobile phone.

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

Code on DVD Case Leads to Sneak Peek

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

Preview Leads to Multimedia Engagement

Videos

Social Media

Opt In

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Thank you.

We turn action codes into mobile engagement on any mobile phone.

For more information, contact us:

www.nellymoser.com1-781-645-1515

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