jwt inside webinar - engaging future candidates
Post on 16-Jul-2015
130 Views
Preview:
TRANSCRIPT
@JWTINSIDE | #INSIDEinsights
@JWTINSIDE | #INSIDEinsights
Kelly Levine Marketing Director
Abhi Sinha Art Director
PRESENTING TODAY
Casey Aitken Sr. Copywriter
@JWTINSIDE | #INSIDEinsights
TODAY WE’RE GOING TO TALK ABOUT:
THE POWER OF CULTURE CAREER SITES: A CULTURE ON DISPLAY SOCIAL SHARING AND YOUR BRAND THE SELF-SELECTING CANDIDATE CAREER SITES WE LOVE
@JWTINSIDE | #INSIDEinsights
THE POWER OF CULTURE
@JWTINSIDE | #INSIDEinsights
@JWTINSIDE | #INSIDEinsights
87% of high performance employees have joined a company specifically because of cultural fit
88% of Millennials and minorities agree that being part of the right company culture really matters
80% have left a company specifically because of its culture
@JWTINSIDE | #INSIDEinsights
A great company culture can be a source of synergy, enabling you to achieve big things
91%
@JWTINSIDE | #INSIDEinsights
So, who is responsible for culture?
Strong cultures are forged by C-Suite executives who prioritize and fund them.
Then managed by leadership teams, and shaped by each employee.
@JWTINSIDE | #INSIDEinsights
@JWTINSIDE | #INSIDEinsights
@JWTINSIDE | #INSIDEinsights
A CULTURE ON DISPLAY
CAREER WEBSITES
@JWTINSIDE | #INSIDEinsights
research products and services online – and so do job seekers.
81% OF CONSUMERS
@JWTINSIDE | #INSIDEinsights
OF YOUR CULTURE
YOUR CAREER SITEIS THE LENS
@JWTINSIDE | #INSIDEinsights
Candidates want to make a smart, informed decision.
@JWTINSIDE | #INSIDEinsights
CAN YOU SEE YOURSELF THERE?
@JWTINSIDE | #INSIDEinsights
If you are not shaping your Employment Brand WHAT ARE YOU TELLING
YOUR CANDIDATES?
@JWTINSIDE | #INSIDEinsights
If you are not shaping your Employment Brand
“Nothing exciting is going on there”
WHAT ARE YOU TELLING YOUR CANDIDATES?
@JWTINSIDE | #INSIDEinsights
If you are not shaping your Employment Brand
“Nothing exciting is going on there”
WHAT ARE YOU TELLING YOUR CANDIDATES?
“It looks like they have something to hide.”
@JWTINSIDE | #INSIDEinsights
If you are not shaping your Employment Brand
“They are not tech savvy and out of touch.”
“Nothing exciting is going on there”
WHAT ARE YOU TELLING YOUR CANDIDATES?
“It looks like they have something to hide.”
@JWTINSIDE | #INSIDEinsights
Tell your company’s story
@JWTINSIDE | #INSIDEinsights
IT’S MORE THAN A SITE, IT’S
SOCIAL
@JWTINSIDE | #INSIDEinsights
A HAPPY workforce is a PRODUCTIVE one
@JWTINSIDE | #INSIDEinsights
SEO
MICROSITE
SEM
SOCIAL MEDIA
EDITORIAL COVERAGE
PUBLIC RELATIONS
IMPACTS ON
TRAFFIC DRIVER
INTEGRATION OF ONLINE CHANNELS
WEBSITE
@JWTINSIDE | #INSIDEinsights
@JWTINSIDE | #INSIDEinsights
Think of your career site as a hub, not a megaphone.
@JWTINSIDE | #INSIDEinsights
Your employees are your ambassadors.
@JWTINSIDE | #INSIDEinsights
@JWTINSIDE | #INSIDEinsights
A BIGGER, BETTER
@JWTINSIDE | #INSIDEinsights
4 PILLARS OF BUSINESS VALUE
INNOVATION
SALES
EFFICIENCY
RETENTION
@JWTINSIDE | #INSIDEinsights
4 PILLARS OF BUSINESS VALUE
INNOVATION
SALES
EFFICIENCY
RETENTION
@JWTINSIDE | #INSIDEinsights
4 PILLARS OF BUSINESS VALUE
INNOVATION
SALES
EFFICIENCY
RETENTION
@JWTINSIDE | #INSIDEinsights
4 PILLARS OF BUSINESS VALUE
INNOVATION
SALES
EFFICIENCY
RETENTION
@JWTINSIDE | #INSIDEinsights
CONSUMER FACING WEBSITE
CAREER WEBSITE
C U L T U R E
@JWTINSIDE | #INSIDEinsights
CONSUMER FACING WEBSITE
CAREER WEBSITE
C U L T U R E
BRAND
@JWTINSIDE | #INSIDEinsights
CAREER SITES WE LOVE …AND WHY?
@JWTINSIDE | #INSIDEinsights
https://www.google.com/about/careers/
Brand Fidelity
@JWTINSIDE | #INSIDEinsights
https://www.airbnb.com/jobs
Consumer Meets Employer
@JWTINSIDE | #INSIDEinsights
https://www.spotify.com/us/jobs
Self-Selection
@JWTINSIDE | #INSIDEinsights
THANK YOU
Follow JWT INSIDE at:
For questions contact: Kelly Levinekelly.levine@jwt.com
top related