kelly mckinley: passion som strategi. odm internationalt formidlingsseminar 2011

Kelly McKinleyRichard and Elizabeth Currie Director, Education and Public

Programming

Starting with the Visitor: Experience Design

at the Art Gallery of Ontario

Mihalyi Csikszentmihalyi & The Psychology of Flow

Definition of flow: deep happiness + creativity

Characteristics: Complete absorption in the action at hand; effortless engagement & activity; harnessing emotions in the service of performance & learning; all skills in play; feeling “in the groove”

Conditions for flow: a balance between the challenge of the task and the skill of the performer

Starting with the Visitor:The Foundation

MISSION

To bring art & people & boldly declare art matters

Starting with the Visitor:The Foundation

INSTITUTIONAL VALUES

We celebrate art in all that we do We believe our visitor experience is paramount We listen and contribute to our communities We stand for creativity, innovation and on-going learning We are committed to the highest professional and ethical

standards We foster respect and recognition for our employees,

volunteers, and our members and donors

Transcendence

Self-Actualization

Symmetry, Order, Beauty

Knowledge and Understanding

Esteem and Competence

Belongingness and Love

Security and Safety

Physical Needs

Maslow’s Pyramid of

Needs

Starting with the Visitor: The Intellectual Framework

Aesthetic/Creative

Social/Cultural

Learning To learn

Content

TYPES OF LEARNING (types of stories)

Starting with the Visitor:The Intellectual Framework

GUIDING PRINCIPLES (how we tell stories)

Diversity

Forum

Creativity

Relevance

Responsiveness

Transparency

Starting with the Visitor:The Intellectual Framework

FALK’S MOTIVATIONAL IDENTITIES(to whom)

Facilitator

Explorer

Experience Seeker

Art Aficionado

Recharger

Reluctant Companion**