kelly mckinley: passion som strategi. odm internationalt formidlingsseminar 2011
TRANSCRIPT
Kelly McKinleyRichard and Elizabeth Currie Director, Education and Public
Programming
Starting with the Visitor: Experience Design
at the Art Gallery of Ontario
Mihalyi Csikszentmihalyi & The Psychology of Flow
Definition of flow: deep happiness + creativity
Characteristics: Complete absorption in the action at hand; effortless engagement & activity; harnessing emotions in the service of performance & learning; all skills in play; feeling “in the groove”
Conditions for flow: a balance between the challenge of the task and the skill of the performer
Starting with the Visitor:The Foundation
MISSION
To bring art & people & boldly declare art matters
Starting with the Visitor:The Foundation
INSTITUTIONAL VALUES
We celebrate art in all that we do We believe our visitor experience is paramount We listen and contribute to our communities We stand for creativity, innovation and on-going learning We are committed to the highest professional and ethical
standards We foster respect and recognition for our employees,
volunteers, and our members and donors
Transcendence
Self-Actualization
Symmetry, Order, Beauty
Knowledge and Understanding
Esteem and Competence
Belongingness and Love
Security and Safety
Physical Needs
Maslow’s Pyramid of
Needs
Starting with the Visitor: The Intellectual Framework
Aesthetic/Creative
Social/Cultural
Learning To learn
Content
TYPES OF LEARNING (types of stories)
Starting with the Visitor:The Intellectual Framework
GUIDING PRINCIPLES (how we tell stories)
Diversity
Forum
Creativity
Relevance
Responsiveness
Transparency
Starting with the Visitor:The Intellectual Framework
FALK’S MOTIVATIONAL IDENTITIES(to whom)
Facilitator
Explorer
Experience Seeker
Art Aficionado
Recharger
Reluctant Companion**