know every customer. own every experience

Know every customer.Own every experience.

Michael Hack, President, Sitecore Deutschland GmbH

September 2015

Do you know all your customers?

What does it mean to know a customer?

Hates OnionsPrefers to be

called Kate, not Katilyn

Impulse Buyer

She’s engaged

Uses Facebook and SnapChat

From Chicago, but lives in San

Francisco

Uses SMS, but not email 35 Years

Old

Today’s marketer is hindered

The modern marketer is forced to deal with

Not knowing their customers non-integrated touch points and

disconnected data disconnected tools and systems increased complexity joining data

The ScienceOn the hook to deliver on

the promise of big data and measurable results.

The ArtExpected to create brand

magic with shrinking budgets and fewer tools

You balance the Science with the Art

How can you

pull it all together?

Sitecore Experience Platform

The art of marketing hasn’t changed, the science has. Sitecore solutions handle much of the complexity of science so that we help marketers marketing.

Know every

customer.

Own every

experience.