know your users - iga moscichowska at mobiconf 20176

1

MOBICONF.ORG | 6-7 OCTOBER 2016

Iga Mościchowska

@yourTwitter

www.youradress.com

your@e-mail.com

2

MOBICONF.ORG | 6-7 OCTOBER 2016 3

Do you create a product used by people?

MOBICONF.ORG | 6-7 OCTOBER 2016 4

Have you seen your users using the product?

MOBICONF.ORG | 6-7 OCTOBER 2016

A story about a mountain

5

MOBICONF.ORG | 6-7 OCTOBER 2016

5 second test

6

MOBICONF.ORG | 6-7 OCTOBER 2016

User tests

7

MOBICONF.ORG | 6-7 OCTOBER 2016

Why do research?

8

MOBICONF.ORG | 6-7 OCTOBER 2016 9

Design processes

MOBICONF.ORG | 6-7 OCTOBER 2016

Time and budget constraints

10

MOBICONF.ORG | 6-7 OCTOBER 2016

3 stages of product market

11

MOBICONF.ORG | 6-7 OCTOBER 2016 12

MOBICONF.ORG | 6-7 OCTOBER 2016

You are not your user

13

MOBICONF.ORG | 6-7 OCTOBER 2016

Go out of the building

14

MOBICONF.ORG | 6-7 OCTOBER 2016

Building up empathy of the product team

15

MOBICONF.ORG | 6-7 OCTOBER 2016

When to research?

16

MOBICONF.ORG | 6-7 OCTOBER 2016

etnographic research and observations

17

MOBICONF.ORG | 6-7 OCTOBER 2016

Diaries

18

MOBICONF.ORG | 6-7 OCTOBER 2016 19

Surveys

MOBICONF.ORG | 6-7 OCTOBER 2016

Interviews

20

MOBICONF.ORG | 6-7 OCTOBER 2016

User tests

21

MOBICONF.ORG | 6-7 OCTOBER 2016 22

MOBICONF.ORG | 6-7 OCTOBER 2016

How to convince others?

23

MOBICONF.ORG | 6-7 OCTOBER 2016

Did I inspire you?

24

&Q&Aquestions answers

25