knowledge is power: the rise of the social business

Knowledge Is Power: The Rise Of The Social

BusinessNovember 2013

Who Am I?

Connect, Communicate, Collaborate

Why Am I Here?

The perceived problem is that the phenomenon of social business is not

well understood within the context of strategic management and that as a

result significant amounts of time, effort and money are being wasted and

opportunities are being missed.

What Am I Going To Talk About?

1. The Rise of the social business2. Strategy3. Knowledge & Learning4. People5. Technology6. Q&A

The Rise Of The Social Business

The Rise Of Social Business

1895 – 1905 management vs. ownership

1925 – 1950 Command and control

1988 -2006 Information based organisation

2006 -2013 Social Business?

1988 - The New Organisation

1. Developing rewards, recognition and career

opportunities for specialists

2. Creating a unified vision in an organisation of

specialists

3. Devising the management structure for an

organisation of task forces

Drucker, P F (1988) 'THE COMING OF THE NEW ORGANIZATION'. Harvard Business Review, 66 (1): 45-53.

2006 - Enterprise 2.0

“Enterprise 2.0 technologies have the potential to usher in a

new era… Because of the challenges these technologies bring…

there will be significant differences in companies abilities to

exploit them… Because of the opportunities these differences

will matter a great deal”

Mcafee, A P (2006) 'Enterprise 2.0: The Dawn of Emergent Collaboration'. MIT Sloan Management Review, 47 (3): 21-28.

2011 – Social Business

“Enterprise 2.0 technologies offer considerable promise for

redefining the workplace.. Achieving these elusive goals will be

dependent on reconfiguration and redesign of the whole socio-

technical and managerial system”

Denyer, D, Parry, E and Flowers, P (2011) '“Social”, “Open” and “Participative”? Exploring Personal Experiences and Organisational Effects of Enterprise2.0 Use'. Long Range Planning, 44 (5/6): 375-396.

2013 – Social Business

1.No clear strategy

2.No clear business case or value proposition

3.Competing priorities

MIT Sloan Management Research Report 2013

The Problem With ‘Social’

“You can’t stop it. Once you make it available to people.. The

magic happens… Sometimes if people ask me to quantify in

euros or dollars what the platform has delivered I tell them to

look at the change of mind-set, the information sharing and

how quickly information passes around” –

(Forbes article 2012)

Strategy

Perspectives On Strategic Management

Knowledge & Learning

What’s Your Strategy For Managing Knowledge?

Hansen, M T, Nohria, N and Tierney, T (1999) 'WHAT'S YOUR STRATEGY FOR MANAGING KNOWLEDGE?'. Harvard Business Review, 77 (2): 106-116.

Organisational Ambidexterity

Filippini, R, Güttel, W H and Nosella, A (2012) 'Ambidexterity and the evolution of knowledge management initiatives'. Journal of Business Research, 65 (3): 317-324.

People

The Rise Of The Knowledge Worker

1910 Factory Worker 2013 Knowledge Worker

Management & Culture

http://www.slideshare.net/reed2001/culture-1798664?from_search=1

Productivity & The Strength Of Weak Ties

LEE, R. 2009. Social capital and business and management: Setting a research agenda. International Journal of Management Reviews, 11, 247-273.

Productivity & The Search-Transfer Problem

HANSEN, M. T. 1999. The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits. Administrative Science Quarterly, 44, 82-111.

Productivity & Social Networks

Cross, R, Liedtka, J and Weiss, L (2005) 'A Practical Guide to Social Networks'. Harvard Business Review, 83 (3): 124-132.

Leading The Social Business

FunAuthenticity Pride Attachment

“To be successful internal SM

must focus on building emotional

capital”

“Research suggests most

successful employee communities

tend to be actively managed by

executives”

QUY, H. U. Y. & SHIPILOV, A. 2012. The Key to Social Media Success Within Organizations. MIT Sloan Management Review, 54, 73-81.

The Innovation Argument

Technology

Services It’s How The Internet

Works

Communities Service

Teams Service

Social Networking Service

Content Services

What Have I Been Talking About?

Key Messages

Redefining ‘Social Business"

“A social business is an organisation that explicitly and systematically

harmonises management approaches to strategy, knowledge, people and

technology with the aim of delivering benefits associated with knowledge

worker productivity and innovation””

Q&A

Thank You