kristin jeong babolat1[1]
Post on 13-Jun-2015
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Babolat Social Media Marketing Plan
TRANSCRIPT
Tennis
TENNIS RUNS IN
OUR BLOOD
Strengths
Wide Youth Appeal
Cutting Edge Technology
Sponsor Top Tennis Professionals
Weaknesses
Opportunitie
s
Threats
Untraditional
Online Media NotIntegrated
Weak Social Media Presence
More Use of Social Media
More Fan Accessibility to Sponsored Athletes
Mobile Application
Games, Contests, andSweepstakes
Conservative, Traditional Competitors
TENNIS RUNS IN
TENNIS RUNS IN
OUR BLOODOUR BLOOD
Social MediaSocial Media
Blogging by Sponsored Athletes
Viral Videos
Kim ClijstersNo. 1 Rank
Mobile Mobile Application
Application
Measuring Success
Timeline: Pulsing Schedule
Social Media Budget
Social Media Budget
$75,200
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