kurio // social brand framework

SOCIAL BRAND FRAMEWORK@jarilahdevuori & @ElliTuominen // @kurio_marketing

brand blueprint

brand promise & image

key visuals & slogans

#OLD

© Kurio 2014

mass media vs. social media

high control vs. low control

brand lives in the marketing dept. vs. the whole company lives the brand

slogans vs. evidence

campaigns vs. on-going

memorable vs. shareable

enter the social brand

© Kurio 2014

THE SOCIAL BRAND FRAMEWORK© Kurio 2014

purpose

connection

action

evidence

sociability

Does your brand have a purpose other than the bottom line? A reason and a right to exist?

Do your stakeholders feel a connection to your purpose? Do they know it?

Does your brand inspire action in key stakeholders of your company?

Do the actions turn into evidence of the brand?

Does the evidence engage relevant people? Does it spark a conversation and spread?

brand blueprint

brand promise & image

key visuals & slogans

§purposeconnectio

naction evidence

sociability

Does your brand have a purpose other than the bottom line? A reason and a right to exist 10 years from now?

© Kurio 2014

purposeconnectio

naction evidence

sociability

Do your key stakeholders feel a connection to your purpose?

© Kurio 2014

purposeconnectio

naction evidence

sociability

Does your brand inspire action in key stakeholders of your company?

© Kurio 2014

purposeconnectio

naction evidence

sociability

Do the actions turn into evidence of the brand?

© Kurio 2014

purposeconnectio

naction evidence

sociability

Does the evidence engage relevant people? Does it spark a conversation and spread? Have you found your sociability?

© Kurio 2014

For more information:

jari@kurio.fi // @jarilahdevuori

© Kurio 2014