ladders marketing presentation

Marketing Acquisition Channels

Averaging 10,000 job seekers candidates per week Averaging 200% more job seekers added vs. 2009 TV Campaign Averaging 300% more job seekers added vs. 2009 average

2010 Brand Campaign

TV

£1,500,000 investment

Starts 3rd January 2010

7 Week Campaign

34 TV Channels

450 spots (January only)

Click to see our commercial

Online Ads: Linkedin

Linkedin is a serious acquisition channel, and we are one of their most important client.

We use every single advertising medium Linkedin offers on its site.

Online Ads: Youtube

20 hrs of video uploaded to YouTube, every minute

Online Ads: Youtube

We are already using promoted videos, and are planning to use Pre-Roll Ads.

SEO & PR

TheLadders.co.uk is establishing a strong SEO strategy for 2010, associated with our PR agency.

SEO is a vital aspect of every online businesses. Incoming links is key factor for success, so we are making sure that every site mentioning our name (usually through Press Release) does link back to our site.

Last but not least: Social Media!

TheLadders.co.uk will be seriously involved with Social Media in 2010 via

Linkedin principally.