large-scale mobile social campaigns

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Large-scaleMobile SocialCampaigns

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African Perspective15 October, 2009

Gustav Praekeltgustav@praekelt.com

Africa1.1 Billion People400 Million Phones

South Africa48 Million People54 Million Sim Cards

2004

<R20

<R20-140

<R140-280

>R280

2005

2006

2007

2008

TextMobile Internet

18.2

20.9

3.9

1.7

Broadband

Web+Email

41%

47%

11

Project Masiluleke“Give wise counsel and lend a helping hand”

11

I’m out of airtime!

Please call meDial *121 * 0824593656 #

Hi, you sent me a please

call me, what’s up?

Please Call: 0824593656HIV + & scared to tell your partner? For info on how to disclose your HIV status, call AIDS Helpline on 0800012322

276 million276 million messages have been messages have been sent in the last 11 sent in the last 11 months in English, months in English, Zulu, Xhosa, Sesotho, Zulu, Xhosa, Sesotho, Setswana, Sepedi.Setswana, Sepedi.

276 million276 million messages have been messages have been sent in the last 11 sent in the last 11 months in English, months in English, Zulu, Xhosa, Sesotho, Zulu, Xhosa, Sesotho, Setswana, Sepedi.Setswana, Sepedi.

Interaction: Interaction: 1,059,7801,059,780 calls to calls to

the AIDS helpline (as the AIDS helpline (as at 1 Sept 2009)at 1 Sept 2009)

Interaction: Interaction: 1,059,7801,059,780 calls to calls to

the AIDS helpline (as the AIDS helpline (as at 1 Sept 2009)at 1 Sept 2009)

INSERT MESSAGE HERE....

Thnx 4 taking the Quiz! Answer 3 questions and see how much you know. Pick your language:1. English2. Zulu3. Sotho4. Xhosa

86,91486,914 USSD USSD sessionssessions

14,81814,818 unique unique entriesentries

INSERT MESSAGE HERE....

*120*HIVQUIZ#

INSERT MESSAGE HERE....

Can HIV be transmitted through a mother’s breast milk?

1. Yes2. No

Speak Africa

Bulk SMSes, Bulk SMSes, Please Call Me Please Call Me

advertising, printed advertising, printed fliers and local radio fliers and local radio

partners were used to partners were used to market the campaign market the campaign in 7 African countries. in 7 African countries.

Bulk SMSes, Bulk SMSes, Please Call Me Please Call Me

advertising, printed advertising, printed fliers and local radio fliers and local radio

partners were used to partners were used to market the campaign market the campaign in 7 African countries. in 7 African countries.

Youth were asked to Youth were asked to respond to questions respond to questions

around around Food security, Food security,

Agriculture and Agriculture and Climate Change.Climate Change.

Youth were asked to Youth were asked to respond to questions respond to questions

around around Food security, Food security,

Agriculture and Agriculture and Climate Change.Climate Change.

South South AfricaAfricaSouth South AfricaAfrica

MadagasMadagascarcar

MadagasMadagascarcar

EgyptEgyptEgyptEgyptNigeriaNigeriaNigeriaNigeria

GhanaGhanaGhanaGhana

SenegalSenegalSenegalSenegal

UgandaUgandaUgandaUganda

Leaders need to Leaders need to recognize that the recognize that the

only way out of only way out of poverty and poverty and misery is by misery is by

empowering the empowering the youth!youth!

Beruk, Ghana.Beruk, Ghana.

Leaders need to Leaders need to recognize that the recognize that the

only way out of only way out of poverty and poverty and misery is by misery is by

empowering the empowering the youth!youth!

Beruk, Ghana.Beruk, Ghana.

Access to food Access to food and clean water and clean water

is one of the is one of the determinants of determinants of national social national social

security Judges, security Judges, Nigeria.Nigeria.

Access to food Access to food and clean water and clean water

is one of the is one of the determinants of determinants of national social national social

security Judges, security Judges, Nigeria.Nigeria.

What the leaders What the leaders have to do is to stop have to do is to stop taking young people taking young people for granted, thinking for granted, thinking that we are a tool for that we are a tool for

mischief.mischief.Lilly, Ghana.Lilly, Ghana.

What the leaders What the leaders have to do is to stop have to do is to stop taking young people taking young people for granted, thinking for granted, thinking that we are a tool for that we are a tool for

mischief.mischief.Lilly, Ghana.Lilly, Ghana.

Broadcast Messaging - Please Call Me

P2P MessagingUSSD + SMS

MobiCMSMobile Content DeliverVOD + WAP + MobiTV

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www.praekeltfoundation.org