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New Crest 3D White Brilliance 2 Step is an advanced cleansing and whitening system that takes smiles to the height of white. Crest 3D White Brilliance 2 Step was developed to build on the success of Crest Pro-Health [HD], a breakthrough two-step oral care system introduced in February 2015 to promote a healthier mouth and whiter teeth.

Brushing with Crest 3D White Brilliance 2 Step twice daily keeps smiles up to 99% as white as a professional polish*:

• The daily two-step cleansing and whitening system provides deep cleaning that users can feel from the first use**.

• Micro-cleansing whiteners gently polish away surface stains from teeth.

• Crest 3D White Brilliance 2 Step is enamel-safe and Triclosan-free.

• In addition to aiding in the prevention of cavities, Crest 3D White Brilliance 2 Step helps control plaque bacteria that contribute to the development of gingivitis.

* with daily use. Stain assessed 4 weeks after a dental cleaning

** vs. ordinary toothpaste

About Crest 3D White Brilliance 2 Step Technology:

The system’s two steps work in tandem to deliver brilliant whitening results:

• Step 1, a deep cleansing toothpaste, is formulated to deep clean thoroughly and freshen the mouth.

• Step 2, a whitening finisher, is a powerful gel whitener for a radiant smile.

Availability

Crest 3D White Brilliance 2 Step will be available at retailers across the United States beginning July 2015.

Contacts

Kris Parlett Procter & Gamble, Oral Care Communications 513-622-2311 parlett.kr@pg.com

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