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LATEST INNOVATIONS pginnovation.com
New Crest 3D White Brilliance 2 Step is an advanced cleansing and whitening system that takes smiles to the height of white. Crest 3D White Brilliance 2 Step was developed to build on the success of Crest Pro-Health [HD], a breakthrough two-step oral care system introduced in February 2015 to promote a healthier mouth and whiter teeth.
Brushing with Crest 3D White Brilliance 2 Step twice daily keeps smiles up to 99% as white as a professional polish*:
• The daily two-step cleansing and whitening system provides deep cleaning that users can feel from the first use**.
• Micro-cleansing whiteners gently polish away surface stains from teeth.
• Crest 3D White Brilliance 2 Step is enamel-safe and Triclosan-free.
• In addition to aiding in the prevention of cavities, Crest 3D White Brilliance 2 Step helps control plaque bacteria that contribute to the development of gingivitis.
* with daily use. Stain assessed 4 weeks after a dental cleaning
** vs. ordinary toothpaste
About Crest 3D White Brilliance 2 Step Technology:
The system’s two steps work in tandem to deliver brilliant whitening results:
• Step 1, a deep cleansing toothpaste, is formulated to deep clean thoroughly and freshen the mouth.
• Step 2, a whitening finisher, is a powerful gel whitener for a radiant smile.
Availability
Crest 3D White Brilliance 2 Step will be available at retailers across the United States beginning July 2015.
Contacts
Kris Parlett Procter & Gamble, Oral Care Communications 513-622-2311 [email protected]
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