lava row camp: what's next: emerging trends in social and new media

WHAT’S NEXT?EMERGING TRENDS IN SOCIAL & NEW MEDIAas performed by Nathan T. Wright & Hillary Brown of Lava Row :)

A social media education, strategy and consulting firmbased in Des Moines,

THE GREATEST CITY IN THE WORLD.

@nathantwright @hillabean

Tonight’s hashtag: #LAVACAMP(photo via Brian Solis / flickr.com)

cheers!

(photo via Dan4th / flickr.com)

SOCIALMEDIA

Where do YOUthink all this stuff

is going?

The last 210 years of information (+10 years)

(A.K.A. 220 years of marketers trying to connect businesses with publics)

Source: http://www.baekdal.com/articles/Management/market-of-information/

3 out of 4 Americans use social technology.- FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008

93% of social media users believe a companyshould have a presence in social media.

- CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008

photo via victoriapeckhamflickr.com

Social networking is the 4TH most popularform of online activity, ahead of personal email.

- NIELSEN, GLOBAL FACES AND NETWORKED PLACES, 2009

On tap for tonight:Twitter’s future. (Is there one?)

How Facebook will own you.

The social network you use every day, but don’t realize it.

Location-based social networks & augmented reality.(A.K.A. kick-ass Minority Report stuff.)

Your insights.

Largest age population: 35-49 year olds

(42%)- Nielsen Online, March 2009

Fastest-growing segment: 12-24 year olds- comScore, September 2009

Most popular among working adults- Nielsen Online, March 2009

Who is using it?

Do we really want teenson Twitter?

(Updates from an anonymous Chaska Minnesota teenager.)

(photo via altemark / flickr.com)

ZOMG!!!Twitter Lists!!

(photo via BotheredByBees / flickr.com)

Curate your own lists:

Lists are integrated w/ Twitter API:

300 million+ users and growing.

5 billion minutes spent on Facebook each

day.

4th-largest country if it had land mass.

Women over 55 are the fastest-growing

demo.

Your mom will join this year.(www.myparentsjoinedfacebook.com)

Facebook stats:

(photo via qole / flickr.com)

R.I.P.: Separate usernames & passwords for every website.

you@yourdomain.com

Get more fans w/ SMS feature

TRY IT!

Text “fan lavarow” to 32665 (FBOOK)

Expect Facebook to monetizein these areas:

Social CRM.

Ticketing & payment engines.

Permission-based marketing features.

Data & analytics.

Guess the next social network…

?

Guess the next social network…

Google Social Search

“The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both

positive and negative.”- Jeremiah Owyang

“The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both

positive and negative.”- Jeremiah Owyang

Your website is now social, whether you like it or not.

Your SideWiki entries will be tied to your Google Profile

(real name) to prevent anonymous commenting & trolls.

Entries can be voted helpful or non-helpfulby the community.

Barriers to entry may prevent mainstream adoption.

Expect Facebook to make a similar play here.

location-based social networks

(photo via moriza / flickr.com)

Contextual offers/coupons based

on your current location (GPS) and

number of previous visits.

AUGMENTED REALITY

DEFINITION:a live direct or indirect view of a physical real-world

environment whose elements are merged with(or augmented by) virtual computer-generated

imagery - creating a mixed reality

( THE COOL KIDS CALL IT “AR” )

nathan@lavarow.comhillary@lavarow.com

lavarow.com

twitter: @nathantwrighttwitter: @hillabean515.554.0502