lb crawfish festival 2013

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

LB Crawfish Festival 2013 Online Marketing, Social Media and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the event through print advertising.

Crawfish Festival Campaign Recap

Banner Ad – 684K imp., 652 clicks Dedicated Email– 24,731 sent, Opens – 3,163, Clicks – 526

Newsletter Banner Ad #1 – 24.6K emails, 2,639 page views, 39 clicks Sweepstakes – page views – 1,817, 491 entries

Social Media - CC related channels: Facebook – 6,437 Twitter- 3,007 Online Content – 652 page views • Facebook Page Views - 2,006

Online Calendar - 330 page views • Trailer - 122 page views Print Ad (3X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Crawfish Related Pg Views – 10,729, Clicks – 1,217

Print ad in Campus Circle #1 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Print ad in Campus Circle #2 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Street Distribution 1 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Street Distribution #2 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Street Distribution #3 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a

95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 684,000. Clicks – 652.

Dedicated Email

Delivered – 24,731 Opened – 3,163

Clicks – 526

Campus Circle

Newsletter Emails – 24,633 Opens – 2,639 Total Crawfish

Clicks – 39

Online Calendar

Post

Page Views – 330 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Online Content #1

Article Posted on 7/25 Page Views – 301

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Online Content #2

Article Posted on 7/23 Page Views – 351

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Event Trailer

Page Views – 122 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Post Examples Facebook – 6,437 likes Twitter – 3,007 followers

Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,007 followers

Social Media Posts #3 Facebook – 6,437 likes Twitter – 3,007 followers

Social Media Posts #4 Facebook – 6,437 likes Twitter – 3,007 followers

Sweepstakes Page Views – 1,817

Entries – 491 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status