lead gen plugins for wordpress

WordPress Plugins for Lead GenerationCHRISTINA INGE, CEO, THOUGHTLIGHT

SEPTEMBER 2014

Ready to Start Capturing Leads?

► Not ready to invest in full marketing automation software?

Elements of a Lead Gen Platform

SEO, Social

Attract

Forms, Offers

Capture

Marketing Automation

Nurture

Analytics, Testing

Optimize

Know Where to Start

Most plugins offer some of the lead gen functionalities

Install one at a time:

In case it breaks

Learning curve

Good opportunity to evaluate maturity of lead gen operations

Start with Capture

You need that in place before you Attract

Collecting the Right Data

Forms are easy—intelligent data is hard

Offer, offer, offer

Context, context, context

A little extra work up front = more closed sales

Total Package Plugins

MARKETING AUTOMATION, CRM LITE

Lead In

Really nice, clean interface

Provides lots of data on individual leads, well-visualized

Strength is individual lead data, also offers analytics

Uses cookie tracking

Convertable

“Starter” Salesforce

Lead capture, tracking, revenue estimates

Jumplead

Full Inbound Marketing Automation for WordPress.

Activity streams and social media IDs

Live Chat

Forms, Email Marketing

Contact CRM and Analytics

Real-Time and Chat

Freemium

Fun with Forms CAPTURE AND ANALYZE LEADS

WP Leads

Simple shortcode forms

Easy to spin up

Export to Excel

Recommends using with Landing Pages—don’t

Transition between forms and more full CRM

Sometimes All You Need Is Jetpack and a Plan

If you anticipate 5-10 leads/month and mostly have an email list, MailChimp or Jetpack are fine

Start is to have a way for people to contact you

Popups AND OTHER QUESTIONABLE ACTIVITIES

Automatic Lead Generator for WooCommerce

Somewhat of a misnomer

Socially-integrated coupon popups

Can be highly effective

Social integration is awesome, sophisticated

Works on any site, regardless of WooCommerce

At-a-glance analytics

Exit Monitor

“Jerk” “Are you sure?” popups

Decide very carefully if you want to use

Some contexts:

Abandoned shopping carts

Landing page abandons

Subscription abandons

In general, though, stay away

Rolling Out Automation

Start small and build

Have a plan:

Data management

Workflows

Training

Growth

Know When to Upgrade

It’s time to upgradeDo you need stronger performance?

Do you want to do sophisticated

targeting/automation?

Are you getting over 50 leads/month?

Thank You

Christina@thoughtlight.net

T: @christinainge